Justin Foster is a seasoned branding strategist, writer, speaker, and mentor with over two decades of experience. Foster is the co-founder of the intrinsic branding firm Root + River, located in Austin, Texas, where he resides with his partner and son. He has worked with executives and founders from every industry and sector, providing unconventional brand strategy coaching that emphasizes authentic and intrinsic values. Foster believes that leadership comes from the heart, and his coaching, writing, and speaking reflect this belief with a focus on personal development and introspection. He has also founded other companies such as FosterThinking, Klowd.com, and Tricycle Brand Development. Foster began his journey on a cattle ranch in eastern Oregon, and he has a love for deep conversations, great coffee, good bourbon, and real country music.