San Francisco State University

Heidelberg University

Sonoma State University

Multifaced Marketing Executive and Team Builder- Product, Channel, Global Strategy, Brand and Field Marketing

San Ramon, California, United States

OpenText

Vice President, Channel & Field Marketing

Directs go to market strategy and investment decisions cross industry portfolio; responsible for developing and delivering marketing strategy and key marketing activities.  Leads a team of product marketers to set strategic vision of product lines. Work across key teams including marketing and product management to ensure delivery of customer messaging and internal enablement across all delivery channels.

Epicor Software

VP, Product Marketing

Manage digital and strategic marketing for portfolio of energy industry IOT products and solutions. This includes leading a team of product marketing and demand experts who deliver sales and external facing content, programs and campaigns to drive SaaS revenue through all channels.

Baker Hughes, a GE company

Head of Product and Demand Marketing

In this role, I bring together the industrial-strength of GE with the development of industry software for the digital age.  I help businesses understand the of value software in optimizing business outcomes and driving tangible business results, seamlessly integrating assets from physical and virtual worlds to improve processes and production. I lead a team of software marketers who focus on demand generation, content creation, analyst engagement and product marketing for IoT solutions, including a rich portfolio of Analytics and AI offerings. Among other key go to market activities, my team focus' on the positioning and messaging of new and existing products which answer the toughest industry challenges.  They create all customer facing and sales content, as well as social media outreach for  marketing and GTM activities.

GE Digital

Vice President Product Marketing

- Engage the organization in managing customer relationships, revenue, and profit center of excellence
-  Drive the organization to work together for optimum customer experience delivery.
-  Develop and Launch Cross marketing Team KPIs to ensure customer success metrics are aligned, measured and delivered in cohesive manner cross organization

Vice President, Customer Marketing

Lead marketing transformation for the SAP Global partner marketing organization.  Responsible for the strategy and execution to drive SAP as the market leader in Cloud applications.

My team of marketing experts is focused on developing the strategy and implementing the tools and campaigns necessary to transform SAP, and SAP partner organizations, to successfully focus on cloud marketing needs. This includes development and execution of the digital experience for demand generation/digital direct marketing, content tools and syndication, and providing training and tools for partner and SAP teams.

The way buyers buy and sellers sell changes in a true cloud organization.  SAP has made Cloud is one of their highest priority categories. The SAP cloud business is growing rapidly — and this growth is led with the strength of partners who have highly coveted Line of Business expertise.  However, many of these partners don't have large marketing organizations, funds or easy ways to embark on a cloud business strategy.

My role is to help them get there fast, simply, and effectively so they can generate pipeline, results/revenue and be found easily via digital channels. This includes development of digital marketing programs, cloud sales acceleration initiatives,  and providing marketing concierge resources to facilitate marketing plans and activities that align partner/SAP business objectives to tactical marketing activities and market development funding.

VP, Marketing Transformation, Partner and SME Marketing

Oversee  cloud  ecosystems and channels marketing team providing partners with the tools and resources to manage demand generation and marketing activities to drive revenue growth.

Serve as manager of global alliances marketing team who work with all partner types to drive joint marketing initiatives in support of global sales goals.  Activities include:
-  creation and execution of Demand Generation programs and campaigns with and for all partner types including ISVs, Global Systems Integrators, and value added resellers
-  management of global budget cross all geographies and for full portfolio of cloud products- HCM, CRM, Travel and Sales on Demand.
-  Amplify cloud message in all E&C communications including newsletters, partner coorespondance, and partner web properties
-  oversee regional marketing representatives who implement cloud plans to drive partner led sales in region with, for and through partners.
-  Provide strategic marketing guidance to priority partners
-  Team with sales (including Inside sales and channel sales managers) in all regions to drive partner led success

SAP SuccessFactors

VP,  cloud Ecosystems and Channels marketing

Lead team in marketing small and medium enterprise products: Business One and Business All in One.  Both are delivered via partners.  My role consists of all facets of team management and product marketing including aiding partners to sell the products, as well as tools and content creation for campaign, regional teams and partners.  it also serves as central point for all product positioning and ensures communication of product features and messages to key stakeholders including press, partners, analysts and customers.

Sr. Director, SAP Ecosystems and Channels Marketing

Responsible for all product marketing for SAP Business One as part of SAP Global Solutions marketing group.

Director, Product Marketing

- Manage key relationships with SAP Solution Marketing team and SAP Global Marketing team
- Lead services marketing efforts for ERP product
- Lead services marketing efforts for integration of line of service content into product marketing and product PR/AR teams
- Lead services marketing efforts around other solution initiatives where an integrated product-services marketing approach on content, communications & execution is key
- Work with programs teams & services marketing program planner to ensure services are integrated into solution & industry campaigns
- Develop a community in support of services marketing on the product side
- Support services marketing participation with services lines of business to understand services contribution to the product and industry side

Director, Services Marketing

Responsible for syndication and execution of global marketing strategic initiatives with designated partners into Latin American and North American regions.
- Orchestrated Hewlett Packard/SAP enterprise resource planning solution campaign in six Latin American countries and the United States.
- Served as the key liaison between the LA and US field and the global marketing organization in execution and design of strategic initiatives marketed with partner organizations.

Director, Partner Marketing

- Primary marketing liaison for SAP business to business software products including Supply Chain, Supplier Relationship and Product Lifecycle Management solutions.
- Coordinated participation in sector and solution related marketing activities including development of joint messaging, development and execution of plans, and fiscal planning.
- Managed and executed 900k budget and marketing plan to successfully promote extended Supply Chain solutions.
- Leveraged marketing expertise through joint marketing with partners, events team, outbound marketing and telesales organization in the management of projects cross functionally.
- Collaborated in the development of product and competitive positioning, marketed plans and programs for key products and solutions in coordination with the field Industry Business Units, regional sales and partner organizations.

Director, Extended Supply Chain Marketing

- Responsible for creation and implementation of partner marketing program which included the formation of strategic partnerships and global communication of SAPs technology strategy for customers and partners.
- Organized global marketing events with partners including to ensure joint presence; engaged with partners and industry specialists in the execution of product specific events.
- Monitored $2M global partner marketing budget, recommended and implemented cost savings initiatives, and negotiated and managed execution of contracts with partner community.
- Managed Sr. Marketing Manager and supervised partner relationships and completion of all partner and customer related marketing activities.
- Launched product rollout program and campaigns for key products to existing SAP install base and partners.

- Managed global marketing department by maintaining departmental budget and defining, positioning and developing key marketing strategies for all offices worldwide.
- Created and executed creative advertising, web and collateral material development by working closely with outside vendors and agencies and supervising graphic designer and web developer.
- Established and fostered global PR plan which included article writing and placement, interviews, and media/analyst relations.
- Orchestrated tradeshows and outside events by coordinating booth space, actively engaging with industry organizations, designing trade show exhibits, and creating collateral materials.
- Monitored and developed company advertising for magazines, radio, and specialized industry publications.
- Assessed market trends and competitive information regarding marketing strategy, product and services features.

RWS Group

Director of Marketing and Communications

- Winery liaison for Francis Coppola's Napa Valley Estate working with an international network of brokers, distributors and regional representatives.
- Created and distributed all press and sales material, release letters, and winery informational materials to support brands and property.
- Served as part of four person team responsible for taking sales from 11, 000 cases in '95 to 43, 450 cases in '97 (395% growth.)  This represents a $3.4M increase.
- Responsible for all public relations including strategy, media development, and corporate outreach to print, broadcast and new media.
- Coordinated consumer and marketing promotions for brand portfolio including wine tastings, media/press dinners, and distributor events for wholesalers and brokers of Coppola wines.

Jennifer Schulze

Jennifer Schulze