Peter Hoddie is a tech expert with a unique philosophy. The software engineer and entrepreneur believes that life is not linear and embraces this idea with his creative work. Hoddie has worked for companies such as Microsoft, Apple, and TiVo, where he held various technical leadership positions. He is widely known for co-creating the QuickTime file format, a still widely used multimedia container format. He was also the co-founder and CEO of Kinoma, a startup that developed software tools for embedded devices until it was acquired by Marvell Technology Group. Along with his notable work in software development, Hoddie is also a writer and has contributed to several magazines and online resources.