Ton Rodenburg

Ton Rodenburg is a branding and talent enthusiast with over 20 years of experience in the field. He is passionate about understanding what motivates people to work and engage with their companies, and he enjoys energizing organizations to find their unique voice and build a cohesive brand culture. In March 2019, Ton co-founded his own agency Clubgeist, which merged with BVH/dePersoneelzaak to create ClubgeistBVH in January 2020. Ton's team specializes in identifying the key components of organizational identity, creating communication concepts, building talent communities, empowering leadership and brand advocacy, and inspiring authentic, relevant, and distinctive internal and external communications. Over the years, Ton has worked with several high-profile clients, including Allen Overy, Danone, Dutch government, KPMG, and University of Amsterdam, among others. Ton has authored a book called 'Merkcultuur' on employer and internal branding and is a faculty member at Universum's Employer Branding Academy. In addition to his professional life, Ton is an art lover, collector, family man, friend, reader, and DIY enthusiast.