Chris McPherson is an accomplished sales professional with experience in both direct and channel sales. With a Bachelor of Commerce - Marketing from Macquarie University and having studied at Normanhurst Boys High School, he has developed a proven track record in new business development and strategic account management. Chris specialises in accelerating digital transformation while helping his clients achieve their overall business goals. He has a pragmatic approach and can successfully cater to organisational cost objectives, or driving revenue through maximising their customers' digital experiences. Alongside his professional career, Chris enjoys spending time playing cricket, travelling and MCing weddings. Chris has held various roles in the past, including Territory Manager - NSW/SA at Databricks, Account Executive - NSW at New Relic. Inc., Sales Manager - Key Accounts, Enterprise Account Executive at West Unified Communications Services, and Channel Sales Manager, to name a few.