Harvard Business School

University of Colorado Boulder

Sr. Director at Dompe, Board Member at Aspire Education Project, Angel Investor

Investing intellectual, social and financial capital in seed to Series A startups around the world. Our collective believes in founders who build ethical, high-growth technology companies.

Black Angel Group

Angel Investor

Head of Marketing, Sales, Commercial Strategy & Analytics

Key Responsibilities:
- Developed brand strategy and infrastructure for marketing organization
- Relationship management with key customers and stakeholders
- Salesforce Build: Recruited, Hired and Onboarded Sales Leadership and Key Account Managers to cover full US in support of commercialization of Luminopia
- Incentive Compensation design and build to align to brand and company strategy
- Sales Operations and customer targeting strategy
- Sales training and development
- Short-term and Long-term forecast development and business tracking
- Market Research to support customer and brand strategy
- Manage team of 17 including 4 direct reports

Luminopia

VP of Commercial

Board Member - HBS Alumni Board

- Lead all company activities in country including sales, marketing, market access, medical, and regulatory
- Own multimillion dollar P&L including development of initial country budget across all functional areas
- Built Market Access, HTA submission and pricing strategy
- Recruited and hired full cross functional team for launch of Canadian affiliate
- Developed Product Launch Strategy including partnership with local vendors to expedite launch timing
- Designed organizational structure and cultural framework
- Develop Canadian entity with administrative functions developing business systems and processes for operational execution
- Provide direct leadership over Commercial Functions (Sales, Marketing & Market Access)
- Partnered with manufacturing & supply chain to develop distribution pathway from Italy to Canada including specialty pharmacy and 3PL services supplier selection and set up

Dompé

General Manager, Dompé Canada

Board Member, Dompé Canada

- Led team responsible for identifying ST & LT opportunities for commercial growth
- led workstream to assess potential geographic expansion to Canada and then development of GTM strategy and ultimately execution and leading of cross functional launch team
- Performed market assessments to support Business Development opportunities
- Provided Commercial Analytics and Business Reviews for Sr Leadership using commercial data to drive strategy and investment
- Investigated new innovation projects for commercial viability and feasibility
- Performed pipeline planning for new indications including obtaining KOL customer feedback on early and late stage molecules

Sr Director, Commercial Strategy - Ophthalmology Business

- Participate in bimonthly board meetings providing support and guidance to organizational leadership
- Governance committee member
- Fundraising committee member

Aspire Education Project

Board Member

•	Led team focused on Optometry & Comprehensive Ophthalmologist strategy development and execution including establishment of disease education campaign
•	Build Digital Marketing team and infrastructure for better tracking and measurement of digital and non personal promotion tactics including SEM, SEO, web, email and omnichannel communications
•	Head market planning organization responsible for marketing analytics including market research, advisory boards and insights generation across all audiences
•	Performed claims analysis to understand dynamics of NK market by stage and identify opportunities for growth

Sr Director, Marketing & Market Planning

Clearside Biomedical, Inc.

Senior Director Of Marketing

• Lead cross-functional commercial launch team in developing strategies, timelines and key metrics to achieve launch goals. Cascade and present updates to executive team and BOD on key milestones
• Develop marketing strategy, sales training strategy, staffing plan and budget
• Managed marketing personnel including hiring, coaching, performance management and development planning
• Direct marketing activities including key opinion leader engagement and promotional strategies and tactic development
• Provide market and customer insight support in product life cycle management and discovery pipeline prospects
• Inform and influence sales force strategy including sizing, target customer strategy and territory alignment

Director of Marketing

- Complete strategic market entry assessments with commercial and financial plans for markets within the Americas region in conjunction with corporate planning & corporate development groups
- Develop detailed revenue profit & loss (P&L) statements and financial plans for early and late stage pipeline molecules in regional markets in multiple ophthalmology disease states
- Devise pricing strategies for new entrant products in pharmacy benefit, buy& bill and OTC markets
- Conduct market research and analysis on competitive environment to inform strategic planning activities and recommendations regarding M&A and licensing opportunities

Santen

Associate Director, Commercial Strategy & Pharmaceutical Development

- Commercial launch planning
- Brand strategy and messaging development
- Sales and manufacturing forecast development and management
- Sales territory alignment and account prioritization and segmentation
- Conduct advisory boards with retina and uveitis specialists
- Direct primary market research
- Manage partner vendors in tactical execution based on promotional strategy
- Packaging development
- Tactic planning, creation and execution
- Creative campaign development

Group Product Manager

• Develop promotional launch strategy for Hep B vaccine partnering with sales and market access to align on and pullthrough strategic objectives. Present plan to Senior Management Team. 

• Manage creative agency to execute market research and synthesize customer insights for development of product positioning, core messaging and launch concept to create launch campaign materials

• Oversee $2.9M promotional budget and pre and post-launch tactical planning, print and digital to encourage HCP adoption. Manage digital asset engagement metrics to assess campaign success

• Lead OPDP submission strategy and core claims process with medical, legal and regulatory partners

• Brand and budget planning

Dynavax Technologies

Senior Product Manager

•	Own, manage and execute integrated consumer education and HCP outreach programs

•	Work closely with external partners and agencies while managing creative/content development alongside internal stakeholders & functional leaders 

•	Manage & co-develop external-facing product content for company website and digital programs together with the internal marketing communications team

•	Manage effective coupon and trial-driving program implementation

•      Analyze business and consumer trends, identify key issues facing formula business and build and execute innovative marketing and general management plans

•	Mine, analyze and monitor formula category & competitive space through IRI data

•	Manage marketing spend budget and reconciliation. Provide input into volume, profit and share objectives

Plum Organics

Associate Brand Manager

-Develop physician launch strategy for new psoriasis drug linking customer insights, product value proposition and strategic systems for value creation including drug sampling strategy.
- Lead C3 (physician, payer, consumer) strategy integration of US affiliate brand team. Facilitate workshops highlighting customer connection points and identifying areas of opportunity for tactic development
- Conduct advisory boards with key thought leaders for advice on competitive positioning and strategic business questions. Advisors include dermatologists, NP, PAs and critical office personnel.
- Create tactical plan for physician promotional resources comprising sales detail aids, customer leave behinds, demo devices and reprints. Manage agency partners through creative development and production.

Eli Lilly and Company

Assoc. Brand Manager HCP Strategy, Dermatology Marketing - US Immunology

- Brand Strategy Development and Implementation
- Operations Support
- Commercial Thought Leader Support

Assoc. Brand Manager HCP Strategy, Rheumatology Marketing - US Immunology

•	Developed Metastatic Breast Cancer (mBC) Patient Journey using customer insights synthesized from primary and secondary market research reports, and online patient and HCP resources
•	Assessed the impact of treatment emergent adverse events on customer experience by partnering with medical to understand clinical trial data and management, as well as identifying potential patient programs
•	Leading brand positioning efforts for Abemaciclib, including managing agency interactions, educating cross-functional product team on objectives and coordinating workshops leading to concept development
•	Partnering with advocacy in developing relationships with 7 external breast cancer advocacy organizations driving awareness of the needs of mBC patients and increase internal understanding of patient experiences

Associate Consultant - Global Oncology New Product Planning/Marketing

- US Diabetes organized customer strategy
- Developing marketing tactics focused on diabetes quality metrics
- Created sales force training tool on Patient Centered Medical Homes
- Participating in Pricing Remibursement and Access (PRA) activities

Associate Consultant - Diabetes Payer Marketing

• Analyze prescription data to create strategic plan for attaining company Rx goals

• Host business and data analysis workshops and serve as the sales team Business Acumen Champ. Mentor and coach fellow representatives on business tools including excel and internal business systems

• Partner with physicians to provide patient education and product information materials to create positive patient outcomes

• Designed scorecard to create visibility to team sales performance and execution metrics. Conduct monthly reviews to discuss actions to improve progress towards goals

Pharmaceutical Sales Representative - Marketing Academy Rotation

• Analyzed benefits and performed costing evaluation of different pharmacy models for new primary care center. Included development of implementation plan and partial execution.

• Developed formulary drug list with a physician for clinic dispensary using data on patient population and balancing between costs, patient benefits, and impact on prescription adherence.

• Selected pre-packaged medicine supplier for clinic dispensary by evaluating products, services, and pricing structure in order to make a recommendation on best fit for primary care center

DaVita

Redwoods Summer Associate

MBA Candidate, Class of 2012

Managed 18 person fermentation operation for human insulin (Humulin) Active Pharmaceutical Ingredient (API) manufacturing that supports worldwide sales of $980M annually. Includes production, supply chain, business and operations planning, process improvement and performance management

Eli Lilly

Operations Team Leader

Provided engineering support for 24/7 insulin manufacturing process. Designed, coordinated and implemented multiple capital projects for process improvement.

Katrina Moseley Journey