Jason Kramer is a seasoned analyst and general manager with 20 years of experience in consumer research. He has a strong combination of methodological depth and business strategy acumen. His collaborative work style and dedication to making market research more creative has resulted in the founding of Vital Findings, which raises the profile of research practitioners within organizations. His clients normally approach him when they want to rethink their prevailing research process or need new methodology to innovate. Kramer is passionate about teaching and he loves to walk his clients through the details of study design and analytic techniques. His specialty areas include cutting-edge market research techniques, new product development, innovation & design research, information visualization, positioning studies, ethnography, focus group moderation, usability testing, and advanced analytic techniques. Kramer has mainly worked with clients from the media, entertainment, technology, insurance and financial services, and CPG industries. He studied B.A., Philosophy & Anthropology at Yale University.