Dr. Shihad PV is a healthcare marketing professional with 15 years of experience in brand management, corporate communication, digital and medical publishing. With a focus on the Middle East and Asia markets, Dr. PV has successfully launched healthcare campaigns in Singapore, UAE, and India. Dr. PV has worked in both healthcare agency and corporate roles, as well as multinational and SMEs, successfully establishing communications, marketing and business development processes. Dr. PV's specialties include clinical acumen, knowledge of healthcare market dynamics, evidence-based data-driven thinking, strategic and tactical planning, multi-stakeholder relationship building, customer acquisition and retention, branding, budget planning and management, third-box thinking, advanced digital and data-driven marketing practices, and artificial intelligence and machine learning projects. Dr. PV has studied at various institutions, including Ogilvy Digital Marketing Academy, IFCR, Stanford Graduate School of Business, Indian Institute of Management Bangalore, Rajeev Gandhi University of Health Sciences Bangalore, Tata Institute of Social Sciences, London School of Hygiene and Tropical Medicine U of London, and The University of Edinburgh. Dr. PV has also held various positions at organizations such as Aster DM Healthcare, Canadian Specialist Hospital, Takashi Waltar, Unity Hospitals, and Yenepoya University.