Rufus Weston is a seasoned commercial digital specialist with extensive experience in media, retail, and eCommerce. He is known for his collaborative and consultative approach in using data to help businesses make better decisions. With a solid background in market research, data analytics, and social media tools, Rufus provides strategic and thought leadership pieces to various industries. He holds a degree in MA Hons, History from the University of Glasgow, where he honed his research skills.

Rufus has held various positions in reputable organizations, including being the Insight Director at HarperCollins Publishers, Head of Digital Research, and Senior Research Manager and Executive at BBC. He also worked as an Internet Consultant at wwwDesign Ltd and currently holds the position of the Head of Insight at JUST EAT.

Rufus is a sought-after keynote speaker and huddle leader at prestigious events such as Data Insight Leaders Conference, MRS Impact 2017, Brandwatch Social Media Masterclass, Insight & Smart Data Retail Summit, and Market Research Summit, among others. He has a keen interest in Agile research for innovation, technology vs human research, and trend data.