Alex Mari is a seasoned professional with an impressive background in digital marketing, entrepreneurship, and academia. He is a Research Associate and Ph.D. candidate at the University of Zurich, with a particular focus on machine influence and its impact on consumer and manager behaviors. Alex has extensive experience in the managerial world, having worked as the head of digital at Sonova Group, a brand manager at Procter & Gamble, and a digital strategist at AKQA, among others. In addition, he founded and managed two successful startups and is currently supporting one innovative startup per year as CMO, ad interim. Furthermore, Alex is a respected professor of digital and AI marketing at various business schools and frequently shares his insights at international conferences and universities. Alex's education includes a BA in Marketing from Università LUMSA and an MSc in Marketing from USI Università della Svizzera italiana, where he is currently pursuing a PhD. Additionally, Alex's experiences studying at the Central University of Finance and Economics in Beijing, the Åbo Akademi in Finland have given him a global perspective that he applies to his work.