Lauren McCawley is an accomplished Media Relations Director with over 15 years of experience in-house and agency settings. She has a proven track record of building luxury brands from the ground up, leveraging her expertise in brand development, public relations, product placement, and celebrity seeding. Her skill set includes B2B and B2C marketing strategy, project management, media buying, cause-related campaigns, social media community management, content creation, and storytelling. With a strong background in fine jewelry product development and merchandising, Lauren also has experience in trend forecasting, audience development, special events, and on-camera appearances.

Lauren's educational background includes accreditation in jewelry, diamonds, and colored stones from the Gemological Institute of America. She studied television production and music performance at Pepperdine University and general music performance at Vanderbilt University.

Throughout her career, Lauren has held various roles, including VP of Media Relations at Rhonda Faber Green Designs, PR & Marketing Consultant as a Self-Employed professional, an intern and production assistant at Planet Grande Pictures, and Public Relations and Local Programming at Charter Communications.

With a passion for fine jewelry, brand building, and marketing strategy, Lauren is a dedicated and proven professional. Her expertise in the industry is sought after and valued by many.