Radhika Maheshwari is a passionate lifelong learner and aspiring researcher with a background in marketing and management. She has a passion for discovering insights into consumer behavior and applying these to real-world contexts. With an MBA degree in marketing from the Institute of Management, Nirma University, and a B.E. in Electrical, Electronics, and Communications Engineering from Medicaps Institute of Technology & Management, Radhika has gained a wealth of theoretical and applied knowledge.

Radhika has worked in a variety of roles that allowed her to interact with industry leaders, from CXO's to business heads, and assist them in strategic planning by identifying and solving their pain points. She has experience in market research, business development, management consulting, and software development, having worked for companies like MarketsandMarkets™, Coffee Day Beverages, LogiNext, and Tata Consultancy Services.

Radhika's current research interest is in consumer perception towards Augmented Reality (AR) in the retail sector. She intends to uncover facets of consumer behaviour and apply academically-driven insights to practical work contexts. Radhika is an avid learner committed to seeking knowledge and sharing insights.