Fachhochschule Würzburg-Schweinfurt

Российский Экономический Университет им. Г.В. Плеханова

Mobile Marketing Manager – IT Territory, Mail.ru Group

Moscow, Russia

Contribution to the product marketing management of new mobile f2p games and marketing support for live titles, including:• Creation of communication strategies basing on a market research, conducted individually and with the help of the analytics team• Points of contact management: overlooking websites, app stores pages, etc.• Managing promotion campaigns aimed to increase product awareness and user engagement and their analysis• Marketing features (i.e. ad monetization, cross-promo, trackers) integration and performance controlling• Planning of the launch of new releases and coordination of teams (product development, user acquisition, design, cross promo, etc)• Business development: search for new publishing and partnership opportunities

Mail.ru Group

Mobile Marketing Manager

- In-game monetization strategy improvement through special offers launch and introduction of new features: mini-games, piggy bank, behavioural offers, in-game bank and store improvement, etc• Technical documentation creation and updating •Creation of art assets for improvement of key performance indicators such as CR, BTR, ARPU, ARPPU• AB tests conduction• Analysis of offers campaigns and in-game events performance, customer segmentation (viaRFM analysis)• Developing ideas for retention, monetization and user satisfaction advancement with the help of production team

G5 Entertainment AB

LiveOps Manager

- In-game special offers launch• Creation of art assets for improvement of campaign key performance indicators • AB tests conduction• Analysis of offers campaigns and in-game events performance

Junior LiveOps Manager

Corporate events, weddings, people photographyDirect communication with clientsMarketing (managed my website, SEO, SMM)

Фриланс

Photographer

- Project management (introduction of weekly presentations, activity tracking, invoices and SAP licenses costs tracking)• Change management (trainings plan introduction, trainings effectiveness analysis)

Olga Trunova