Matthew Huron, CEO of Good Chemistry and former founder of Wellspring Collective and Elmar Lins Compassion Co-Op, is a renowned expert in the cannabis industry. He studied Public Policy at the University of California, Berkeley, before diving into the world of marijuana-based businesses. With almost two decades of experience, Huron has been pivotal in the development and management of various start-ups, being the architect behind their growth and success. He is a visionary leader, who combines creativity, innovation, and strategic acumen, enabling him to navigate complex markets and drive disruptive ideas. He is the epitome of a leader who leads from the front and has inspired a generation of entrepreneurs.