Cal State Fullerton, College of Business and Economics

Head of Marketing at Spectora

Denver, Colorado, United States

Archipelago is an AI-driven commercial property risk platform that provides real-time visibility into how to better manage risk, improve portfolio resilience, and create more value in portfolios through intelligent insurance strategies and investments. As the most accurate and trustworthy source, Archipelago gives companies visibility into their data and tighter control over their business.

Archipelago

Head of Growth Marketing

Dublin based startup that digitizes the worker onboarding process for construction workers and subcontractors. Developed overall marketing strategy, built out the US based marketing team, established marketing tracking and KPIs, and assisted in securing Series A financing. Developed demand generation tactics that increased inbound lead volume by 4x.

GoContractor

Vice President of Marketing

Denver and Sydney, Australia based startup that visualizes drone and worksite data to improve the tracking and management of complex earthwork projects. Built and lead a distributed marketing team with specializations in digital, content, account-based, channel, and product marketing. Achieved a 7x increase in MQL volume and a 8x increase in ARR in a two year period.

Propeller Aero

Director of Marketing

Denver based digital marketing agency specializing in ABM and highly-targeted marketing campaigns. Served as lead of the marketing technology practice with a focus on ABM programs, marketing automation, sales enablement, analytics and database segmentation and activation. Clients include Oracle, Visa, IBM Watson Health, Gates, Trizetto Provider Solutions, Pentair and East West Partners.

90octane

Director of Marketing Technology

Employee engagement and culture management software provider that helps companies like Nike and Microsoft quantify and improve organizational culture and performance. Launched marketing operations for the company utilizing SEO, SEM, content marketing, retargeting, PR, email marketing and marketing automation to target enterprise level organizations. Increased inbound leads by 300%.

RoundPegg

Worked with clients from a broad range of industries to help develop and execute digital marketing campaigns that drive leads and convert to customers.

C1 Partners

Digital Strategist / Consultant

Created marketing systems, products and tools to help small business grow through online marketing. Developed marketing automation systems for internal use and use by our clients. Products worked on included Kutenda, Local Income Lab, Smarter Webinar, Content Delivered and Covert Content Lab.

C&C Cabbage Farms Companies: Kutenda, Local Income Lab & More

Director of Internet Marketing and Marketing Systems

Lead the search engine optimization efforts for Enormo, the world's largest property search engine. Optimized Enormo's multi-million page website in 15 languages.

Enormo (formerly Properazzi)

SEO Manager

As a Marketing Strategist I was involved in the overall marketing strategy for <a href="http://InsureMe.com">InsureMe.com</a>.  I helped guide InsureMe’s strategic marketing initiatives in the areas of search engine optimization, pay-per-click, blogging, online video and other forms of marketing.

James Omdahl