Brent Baldwin

Brent Baldwin is a highly experienced marketer and strategist with a 20-year career working with several purpose-driven brands, such as the Harlem Globetrotters, Chick-fil-A, and Cartoon Network. He believes that creating a strong brand story that aligns with the brand's purpose is the key to forging strong customer relationships that go beyond transactional aspects, like lower prices or product features. Baldwin is known for his ability to uncover insightful truths from data and translate them into marketing strategies that help brands deliver on their purpose. He holds a degree in Management, Marketing, and Economics from the Georgia Institute of Technology, where he studied at the College of Management.