Responsible for building and managing a multi-functional analytical practiceUnited traditional marketing science functions with emerging digital and social analytics to provide end to end data-driven marketing strategiesDeveloping and leading multiple global client relationshipsDeveloped a scalable cross-channel attribution methodology across a multi-petabyte databaseAnalytics clients include Hilton Hotels Worldwide, Nissan, Chobani, PepBoys, Select Comfort, Bank of Montreal, H&R Block, Cricket Wireless, SeaWorld Parks and Entertainment, Hologic, Hormel Foods, Viacom NorthStar Lottery Group, NY Lottery, Cablevision, State Farm Insurance, Bel Cheese

Lead the Brand Analysis Group Along with Catalyst (the Strategic Planning Group within Havas Media), developed the communication strategies for all Havas Media clientsManage all of the analysis performed on Havas Media clients internally and by outside vendors to ensure all insights derived through analysis are incorporated in our clients’ marketing strategies and tacticsAnalytics clients included Goodyear Tires, Choice Hotels International, and Esurance

Lead teams of analysts to develop analytic plans and marketing strategies for numerous blue-chip clientsAccount Director on AT&T Mobility research and analytics account, lead all modeling and research projectsLead analysis and developed marketing plans for Scotts Miracle Gro’s 20+ brands and helped return record revenue across multiple divisionsAnalytics lead across multiple Pfizer pharmaceutical brands: Celebrex, Viagra, and DetrolLead Methodology and R&D responsibilitiesDeveloped and implemented the internal data handling capabilities using Microsoft SQL ServerAnalytics client list included AT&T Mobility, Pfizer, Scotts Miracle Gro, KFC, Monsanto, Combe, Glaxo-Smith Kline, Ford Lincoln Mercury, Paramount Home Entertainment, Barilla, Pella Windows, and Berlex Pharmaceuticals