Mark ReggimentiNew York, New York, United States
Highly successful and driven business and marketing analytics executive with extensive experience leading the analytics center of excellence within Omnicom Group focused on driving business and marketing impact. Accomplished department and engagement leader with over 15 years of marketing science experience with a proven record of driving profitable growth for both our clients and our bottom line. Skilled at communicating with both internal and external clients, management, and vendors to deliver results in an understandable and non-technical manner
Chief Analytic Officer
Sep 2008 - Current
Responsible for building and managing a multi-functional analytical practiceUnited traditional marketing science functions with emerging digital and social analytics to provide end to end data-driven marketing strategiesDeveloping and leading multiple global client relationshipsDeveloped a scalable cross-channel attribution methodology across a multi-petabyte databaseAnalytics clients include Hilton Hotels Worldwide, Nissan, Chobani, PepBoys, Select Comfort, Bank of Montreal, H&R Block, Cricket Wireless, SeaWorld Parks and Entertainment, Hologic, Hormel Foods, Viacom NorthStar Lottery Group, NY Lottery, Cablevision, State Farm Insurance, Bel Cheese
VP of Brand Analysis, Director of Modeling
2007 - 2008
Lead the Brand Analysis Group Along with Catalyst (the Strategic Planning Group within Havas Media), developed the communication strategies for all Havas Media clientsManage all of the analysis performed on Havas Media clients internally and by outside vendors to ensure all insights derived through analysis are incorporated in our clients’ marketing strategies and tacticsAnalytics clients included Goodyear Tires, Choice Hotels International, and Esurance
Feb 2000 - Nov 2007
Lead teams of analysts to develop analytic plans and marketing strategies for numerous blue-chip clientsAccount Director on AT&T Mobility research and analytics account, lead all modeling and research projectsLead analysis and developed marketing plans for Scotts Miracle Gro’s 20+ brands and helped return record revenue across multiple divisionsAnalytics lead across multiple Pfizer pharmaceutical brands: Celebrex, Viagra, and DetrolLead Methodology and R&D responsibilitiesDeveloped and implemented the internal data handling capabilities using Microsoft SQL ServerAnalytics client list included AT&T Mobility, Pfizer, Scotts Miracle Gro, KFC, Monsanto, Combe, Glaxo-Smith Kline, Ford Lincoln Mercury, Paramount Home Entertainment, Barilla, Pella Windows, and Berlex Pharmaceuticals
Rutgers, The State University of New Jersey-New Brunswick1999, MS Applied Economics focusing on Econometrics
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