Laurence Jackson school, Guisborough

University of Hull

Head of Marketing

London, England, United Kingdom

Fields in Trust champions and supports our parks and green spaces by protecting them for people to enjoy in perpetuity. Because once lost, they are lost forever.

Fields in Trust

Freelance

Freelance Marketing and Communications

Head of Marketing for the Education division of Oxford University Press, responsible for primary and home marketing strategy, new business development and partnerships.

Oxford University Press

Head of Marketing - Primary and Home

Marketing, Brand and Communications Specialist

A member of the Engagement and Fundraising Directorate Management Team, I contribute to
the leadership, planning and policy formulation of the Directorate. I provide
leadership and strategic direction of the brand and marketing across the MS Society including shaping the marketing strategy for the public phase of the Stop MS Appeal, a new membership model and for the Society’s case for support.

MS Society

Interim Head of Brand and Marketing

Responsible for promoting new and existing services, specialties and Consultants, to relevant audiences,  with a view to increasing activity for the Hospital (B2B and B2C) involving responsibility for all media relations, branding and business development.

King Edward VII's Hospital

Director of Marketing and Communications

Responsible for delivering marketing strategies to secure £35m+ annual revenue through:
Budgeted membership growth and income
Budgeted ticket sales for RHS flower shows including Chelsea
Visitor targets at 4 x RHS Gardens
Manage a total budget of £6m
Lead a team of 20 (including 6 direct reports)

Royal Horticultural Society

Key Responsibilities:
To drive and develop marketing initiatives to raise the profile of the Events, Publishing and Non-Profit sides of the business, focusing on ticket sales to all three art fairs and income generation across the publishing products.

Responsible for ecrm and digital (including social media strategy) to raise profile, grow databases, improve customer service and increase revenue streams working with sponsors and partners such as the FT, Deutsche Bank, Alexander McQueen, Browns, Elle and YPlan across a variety of social media platforms.

To create and implement the digital strategy for the apps, social media and related web activity to drive ticket sales and magazine subscriptions,

To oversee and develop the company’s brand strategy for all three fairs and two magazines.

Key Achievements
Frieze New York, May 2013/14:
12% increase in box office revenue (2013)/19% in 2014; 6% increase in visitors in 2013/8% increase in 2014.
35% increase in magazine subscriptions (2013); 50% in 2014.
9% increase in catalogue sales (2013); 6% increase in 2014.
25% reduction of marketing budget (2013); 33% in 2014.
Reversed tour deficit (sales dropped by 60% in 2013 to an increase of 200% in 2014).

Frieze London and Masters, October 2013:
Ticket revenue: Increased income by 6% despite enforced 27% reduction of visitors from 2012.
Increased sales to Frieze Masters by 20%.
Increased sales of Frieze Publishing products by 83% through new cross selling marketing initiatives.

Frieze

To set the strategic marketing and pr strategy for the Company, planning income and expenditure and attract 200k+ audiences per annum during the 2012 "Summer Like no Other" Big Dance Cultural Olympiad project.
Managed the press announcement of new Artistic Director, Tamara Rojo and led the 2012 rebrand.

English National Ballet

Marketing and PR Director

Devised and implemented pan BBC marketing strategies for the Proms and Opera on the BBC.

Devised and implemented a classical music plan across tv and radio; revised the Radio 3 schedule to attract new audiences and aid navigation around the network; directed the recent Mozart on the Underground campaign resulting in extensive press coverage and pan BBC musicality test.

Developed syndication/partnership opportunities for Radio 3 with a variety of companies such as Amazon.

Audience development work resulted in a 6 year high last November when Rajar results reported audience figures at 2.2m.

Led award-winning Composer of the Year 360 degree marketing campaign winning gold (European) and silver (UK) Promax awards, a Promotions and Marketing award and a Sony bronze.

Directed and implemented installation of ground-breaking Radio 3 “red spots” interactive audio experience at the Royal Albert Hall during the Proms (footfall of 500,000) now being used by the BBC Philharmonic orchestra and the National Orchestra of Wales.

Directed and implemented marketing for the Free Thinking Festival at the Sage, Gateshead (75% audience attendance, 29% were first time listeners).

Implemented marketing for Radio 3/ENO collaboration “Sing Hallelujah” culminating in audience participation day at ENO’s The Coliseum on 6th December – 95% audience attendance; over 500 UK choirs registered online.

Head of Marketing, BBC Radio 3 and Radio 4

Managed a team of eight people to develop and execute consumer trade and marketing campaigns to support the published works of the company.  Developed successful branding strategies focusing on titles and authors, and collaborating with sales colleagues to maximise sales opportunities within Trade and Retail.

Key Achievements
Responsible for overseeing and project managing the restructure of the Walker website and the creation of new website <a href="http://www.maisyfun.com/forchildren">www.maisyfun.com/forchildren</a>.

Created the marketing and pr strategy for Snakehead, by Anthony Horowitz.  Snakehead became the best selling hardback book in the UK and Ireland (over 250,000 copies sold within 3 months) and was the first children’s book to achieve this status.  Press and publicity included: The Daily Telegraph, author appearance on the Richard and Judy Children’s Bookclub show and on Radio 4.

Oversaw, developed and implemented the marketing and pr strategy for Get Cooking by teenager Sam Stern. The campaign included commissioning DVD and mobile phone downloads and resulted in substantial media coverage in national newspapers, e.g. The Times, Daily Mail, The Mail on Sunday and The Observer.  As a result of Sam's rising profile, he was asked to present at the Children's BAFTA awards last year.

Walker Books

Created a marketing strategy which attracted 120,000 visitors in 18 months (target was 100,000).

Successfully researched and implemented a new Box Office system.

Leveraged and helped to secure cash and in-kind sponsorship from companies including Barclays plc.

Established a new brand identity for the theatre across the marketing mix (in existence for 10+ years).

Led the redesign of the website and installation of the new online booking system (65% online bookings in the first year),

Unicorn Theatre

July 2000-June 2003
Formerly part of Chime Communications, AMD was the UK’s largest property marketing company, specialising in the residential market.  My main responsibility was to devise and implement the marketing strategies for my clients’ residential and mixed-use developments in both the UK and the
Far East.  Clients included Berkeley Homes, Howard de Walden Estates Limited and St George.

Key Achievements
Set up a research arm of AMD in order to improve the quality and success of pitches to current and potential clients.  The number of pitches AMD won subsequently increased by 25% within 12 months.

Researched, wrote and presented marketing proposals and evaluation documents to clients.  Chosen to pitch whenever possible on the basis of a reputation as an excellent strategist and communicator.

Designed development identities, marketing suites, hoarding, signage, advertisements, host brochures, teaser mailers, invitations and all marketing material relating to both UK and overseas sales launches.

Produced videos and television advertisements.

Liaised with the pr, media buying, brand consultants and website subsidiaries of the company in order to provide clients with best advice for effective solutions.

AMD Property Marketing

Account Director

Sourced appropriate sponsorships for blue chip clients by assessing their corporate and marketing objectives.  Devised and project managed the leveraging of each tailor-made sponsorship.

Clients included: 	Barclays, BMW, BMW Financial Services Group, HSBC Holdings, Schroders plc.

Also worked with:	British Museum, ENO, LSO, RSC, NPG, National Galleries of Scotland, the National Trust, Natural History Museum, RA, Royal National Theatre,
Serpentine Gallery, Tate Gallery.

Key Achievements
Secured new clients on the strength of successfully leveraged sponsorships for existing clients, e.g. BMWFSG on the back of BMW’s sponsorship of David Hockney: A Drawing Retrospective – secured coverage on Blue Peter.

Attained an average of 19% accreditation for the sponsor within the national press (at the time the industry’s standard achievement was 10%).

Negotiated terms with sponsored organisations including writing and amending contracts.

Secured press and publicity for the sponsor in the national and local press.

Organised all aspects of event management.

Sponsorship Consulting

Oversaw Cassell’s annual publishing progress report of 120 books and budgeted/evaluated projects.

Assisted with co-edition negotiations/rights reversions, copyright permission and picture research.

Emma Simon