Jean Rejaud is an accomplished marketing executive and consultant with 15 years of experience at American Express Company. She is an expert in turning around challenging situations and accelerating business growth. Jean has extensive expertise in developing consumer databases, in-depth data analysis, innovative-aggressive and focused marketing strategies, Database & Direct Marketing programs, and disciplined measurement methods. With P&L accountability up to $113M, she has worked mainly in Shopper Marketing, Digital & Social Media Marketing, Database Marketing, Marketing Analytics, Marketing Communications, International Marketing, Marketing & Business planning, Fashion & Luxury Marketing, etc. Besides the corporate sector, Jean is also an assistant chair and professor at the Advertising & Marketing Communications department at the Fashion Institute of Technology (NYC). She teaches and researches new trends-best practices in Marketing, Integrated Marketing Communications, Digital Marketing, Sales Promotion, Database Marketing, Strategic Marketing Planning & Marketing Analytics. Jean studied Masters Degree at University of Paris and Masters at Pantheon Sorbonne in France.