Colin Callow, a healthcare professional with over 25 years of experience, has carved out an illustrious career in the healthcare sector. His expertise lies in technology adoption and market access strategy development and implementation. His ability to create innovative strategies to introduce medical technologies in clinical settings has propelled him to the forefront of his industry. Colin has had various leadership roles, including Head of International Programmes at Innovation Agency, formerly Managing Director at The Innovation Development Company Limited, and Head of Inward Investment - Life Sciences at MIDAS Manchester's Inward Investment Agency. He has also served as a Programme Director for several institutions, such as UCLPartners and Central Manchester University Hospitals NHS Foundation Trust. Colin possesses a track record of developing partnerships with various stakeholders, including key opinion leaders, in local, national, and international settings.