Zoja Kukic is a highly accomplished entrepreneur, activist, and researcher with expertise in startups, digital transformations, education, and women equity. She pursued a Bachelor's degree in Economics and Management from the University of Belgrade, which laid a strong foundation for her professional career. Over the years, Zoja has held several prominent roles in various organizations, including being the Co-Founder of She Rocks Global, Vice President of Digital Transformation at Signet World, and Program Director of Startup Ecosystem at Digital Serbia Initiative. She has also served in executive committees and supervisory board positions at different institutions and foundations.

Zoja is highly passionate about her work, and her interests extend beyond her professional career, including yoga, dogs, mountain hiking, cycling, and reading books. She brings her unique perspective and insights to all aspects of her life, which reflects in the success of her work.