Parul Aggarwal is a highly experienced and collaborative digital strategist with more than 10 years of diverse experience in creating and delivering differentiated customer experiences. Parul has a strong passion for developing high-quality products while managing global cross-functional teams. She possesses critical reasoning and creative problem-solving skills and also has excellent soft skills to navigate through ambiguous environments. She has vast knowledge of potential applications of technology to implement disruptive customer experiences. She has the ability to bring rigor to execute for optimal business impact with fresh perspectives, building mindshare, and communication skills. She holds a degree in B.E. Computer Science from Maharashtra Institute of Technology.

Parul has worked with leading organizations such as A Place for Mom, News Corp, Deloitte Digital, Aspect Software, and Patni Computer Systems on various roles. In her latest role as Director - SEO Strategy at A Place for Mom, she created, executed, and managed successful SEO strategies that increased online visibility and drove organic traffic growth. As a Director - Digital at News Corp, she led strategic initiatives across digital media and advertising, improving the efficiency of sales operations and building partner relationships. Parul worked as a Digital Business & Strategy Consultant at Deloitte Digital, helping clients in their digital transformation and aligning their digital strategy with their business strategy. Additionally, Parul worked for Aspect Software on a business manager role where she managed revenue streams in West India. Parul's career journey began as a Sales Trainee at Patni Computer Systems.