Exeter College

University of Oxford

Small biz social media training and consultancy, specialising in Facebook Ads

Bath, Bath And North East Somerset, United Kingdom

You’ve got the social media profiles, but you’re struggling to get the results. You don’t know if you’re doing the right things. You’ve got fans and followers, but you’re struggling to convert them into paying clients.How come other people seem to just get social media and can make it work for their business? What do they know that you don’t?I’m here to spill their secrets!Whether you want to find people who are excited about what you have to offer them, to create a community of fans or followers who are passionate about your brand and products, to nail down exactly what you should be posting and when, or simply to learn which social media platforms you should be on and how to go about getting it right, I'm here to help.

Maxine Loader

Maxine Loader Social Media

Damsels in Success is a monthly gathering of fabulous entrepreneurial women from in and around Bath. DIS is the leading transformational network for female entrepreneurs and is leading the way in changing the way women live and work. Our vision is to pioneer a framework / blueprint that working women are crying out for - one that allows you to build a business that supports a life you love and allows you to bring all of yourself into your biz. By not doing business like anyone else we're creating a template for feminine leadership that will change the way women like you live and work, so you experience more success with ease and success without sacrifice.By creating a loving & supportive environment for women to be involved in, we have found that their natural essence blossoms and they transform in an effortless way. When we work alone we are limited, but together we can make a real difference to our lives, the lives of our families, our communities and the world around us.We believe in doing things with EASE - a state that allows us to achieve more without stress or sacrifice.Our values are to love, accept people and not to judge, be proud to be feminine, work with ease, harmony, growth/transformation, togetherness and have a pioneering and nurturing attitude.Whether you're a new business owner or have been in business for years, a single girl or a home-based mum with a family, you're about to learn the strategies and secrets that will set you free. Intrigued? Come along to a meeting for free as my guest and prepare to get fired up about uplevelling your life and business!

Damsels In Success

Director

RESPONSIBILITIES•	Create and implement social content strategy for Desperados UK (beer brand owned by Heineken), Desperados Global (17 countries), Dulux UK and Cuprinol UK, including all content creation plus strategy & content for social media campaigns across range of platforms•	Set social targets and KPIs for communities and campaigns according to bigger brand business and comms objectives•	Monthly reporting against key social KPIs with strategic recommendations for achieving challenging targetsACHIEVEMENTS:•	Ran organic Dulux Twitter campaign to support new TVC launch. Achieved 25% uplift in paid media efficiency, increased Twitter engagement 320% and increased brand mentions by 567% during campaign. Shortlisted for Campaign Big award. •	Ran global Desperados Instagram ‘Graffiti Sneakers’ activation in 13 countries. Created all content for markets (average 62% increase in engagement across all countries on Facebook) and grew Instagram fans by 156%•	Won Heineken internal ‘King of Social’ community management competition for Desperados UK against 17 other countries by implementing the most effective social strategy to beat set KPIs over 6 months •	Grew Desperados UK Facebook page by 23% in 7 months; grew Dulux Facebook by 161% in 11 months, Twitter by 113% and Pinterest by 117%

AnalogFolk

Community Manager/Social Strategist

RESPONSIBILITIESMalibu Rum UK•	Create and implement social strategy, covering new product launches, apps, content strategy, upcoming nationwide summer campaign (requiring brand new social strategy to meet new business objectives)•	Set social targets and KPIs for social presences and campaigns•	Utilise tracking tools (Facebook Insights, Sysomos, SocialBakers) to analyse success of social activities against core KPIs and report to clients•	Advise on Facebook paid media strategy and spend according to client budget and social KPIsBirds Eye, Jacob’s Creek (wine), Brancott Estate (wine)• Create and implement social strategy; create/manage all content for social presences covering Facebook, Twitter, YouTube)New Business•	Responsible for social and content strategy work on pitch teams for both new and existing FMCG clients•	Part of pitch team presenting strategic work to senior clients and at cross-agency meetings of 25+ peopleOther Strategy Work•	Profiling and segmentation of World Cup fans for Budweiser to inform digital marketing activities leading up to 2014ACHIEVEMENTS •	Performance on account and strong relationship built with Malibu led to a 6-figure brief for a nationwide 2013 summer campaign •	Ran successful Malibu Facebook Offer activity in response to barrier to trial of new product Malibu Red, identified through comments on Facebook. Redemption rate c.75%•	Grew Malibu FB community 35% in 6 months to 222,000, increased average engagement by 80% through refining the social strategy•	Developed Twitter strategy for Malibu, grew Twitter community 42% to almost 3000 followers with no paid media support and increased engagement by 600%•	Organically grew Birds Eye Facebook community 10% to 146,000, increased average engagement 881% (no typo, it really did increase by almost 1000%!) and increased organic reach 38%•	Birds Eye Facebook page awarded a SocialBakers Socially Devoted Certificate for outstanding community management

Isobar

Senior Social Executive

I look after Soap & Glory's social media channels and customer service.Highlights:Grew Facebook community by 59%Grew Twitter community by 115%Increased Facebook engagement by average of 31% Built targeted database of bloggers with audiences matching the typical brand consumer profile; manage blogger outreachDrove 26% of traffic to <a href="http://soapandglory.com">soapandglory.com</a> via Facebook on highest ever day of unique visits in December

Soap & Glory

Community Manager

Implemented use of Google Reader across all teamsTrained employees up to director level in using RSS and Twitter to track news and trendsUsed Sysomos to clean data, monitor and analyse brand sentiment for key accounts Used Sysomos to design and create report analysing digital crisis management for use by strategistsDeveloped presentation on significance of social media usage during the London riots for internal use

Freud Communications

Digital Intern

I established an online presence for this leading celebrity personal training brand, building communities on Facebook and Twitter and providing content for all social media channels including the brand's blog. HighlightsCreated new Wordpress website (<a href="http://www.bodytargets.com">www.bodytargets.com</a>) and trained CEO in how to use WordpressBuilt over 600 targeted and engaged follower on Twitter  within 3 weeks with no marketing spendTrained CEO of brand in using Tweetdeck to manage social media

BodyTargets Personal Training

Freelance Social Media Consultant

I was responsible for managing up to 60% of company staff across sales, service and warehouse teams and hitting invoicing targets and other KPIs. Key Achievements:Created and implemented social media strategy including successful Facebook and Twitter accounts. Over 2400 Facebook fans and 600 Twitter followers built with no marketing spend within one yearDesigned and launched brand awareness and customer feedback focus groups and online surveys using SurveyMonkey for B2B & B2C customersCreated and implemented Mystery Shopper system for B2C customers. Gathered, analysed and reported on feedback gathered and used data to drive changes and improvements in customer serviceWorked as part of management team to successfully double online retail sales over the last 12 months in a challenging economic climateHelped launch of 2 new retail websites, redesigning the customer journey which resulted in increased repeat order rates and higher customer satisfaction levelsCreated new system for customer returns which saw returns being processed within 24 hours instead of 21 days, enhancing customer satisfaction and reducing complaintsManaged company resources to achieve highest ever daily invoicing figure in Nov 2010