Marc Fanelli-Isla is a leading expert in digital communication and social media marketing. He has shared his expertise in conferences, business schools, French TV channels, and popular magazines. Marc has a wide range of experience from founding MSB Music Productions to writing for Dunod and being the editor-in-chief of Lordzmagazine. He has written several best-selling books on social media strategy, including "A Practical Guide to Social Media" and "Your Brand is an Artist - A Social Media Communication Guide". Marc is also a skilled musician, using digital tools to showcase his passion for music and recording duets with multi-platinum artists. With over 3 million views on Myspace in 2004, he has a keen eye for marketing and communication, applying the relationship rules between an artist and his/her fans to help companies generate new business through their social media activity.