UNC Kenan-Flagler Business School

Haas School of Business, UC Berkeley

The George Washington University

University of Maryland College Park

Market Researcher at Robinhood

Menlo Park, California, United States

Robinhood

Market Researcher

Created a small market research agency called "Honest Data." Focused on quick turnaround market research projects for startups and Fortune 500 companies. Research methods included surveys, focus groups, phone interviews, and data analysis. Research topics included concept testing, message testing, segmentation, brand tracking, market sizing, feature testing, shopper studies, brand positioning, CSAT, PR research, and competitive intelligence. Completed custom research projects for Google, LG Electronics, AAA, Ferrero Rocher, LYCRA, SmartNews, MoneyLion, JP Morgan Chase, Essential, X (an Alphabet Company), Unison, Mercari, (RED), SF Chronicle, EyeQue, and Kaiser Permanente.

Honest Data

Market Research Consultant

- Measured public opinion of Mark Zuckerberg (CEO) and Sheryl Sandberg (COO).
-  Completed eight custom surveys and four focus group projects (in three countries).
-  Results shared directly with Mark, Sheryl, and the executive team.
-  Used surveys and online discussion groups to measure public reaction to Facebook's new mission statement ("bring the world closer together").

Facebook

Google

Market Research Manager, Google Fiber

- Drive new customer acquisition through direct mail, digital, and print.
-  Conduct market research to better understand consumer behaviors.
-  Developed a customer segmentation model using third-party data.
-  Ran A/B tests to explore the incremental impact of marketing investments.

Marketing Manager, Google Fiber

- Worked with marketing teams at major banks and insurance companies
-  Helped brands optimize their digital marketing strategy for AdWords, YouTube, and Display.
-  Conducted market research studies to understand consumer behavior online and offline.
-  Analyzed large data sets to evaluate advertising effectiveness and consumer behavior.

Insights Manager / Analytical Lead

- Managed two teams of analysts focused on traditional market research and marketing analytics.
-  Used surveys, focus groups, and interviews to improve the product offering and advertising.
-  Designed advertising experiments (and media allocation) to drive new customer acquisition.
-  Used sales and website data to evaluate advertising effectiveness.
-  Recruited a top 10 advertising agency and managed a multi-million dollar advertising budget.

SquareTrade

Market Research Manager + Marketing Analytics Manager

- Launched a market research program at a funded startup.
-  Conducted surveys, focus groups, and interviews to understand consumer behavior.
-  Evaluated the effectiveness of advertising materials through ad testing and brand trackers.
-  Created research that was published in the Wall Street Journal, New York Times, Time Magazine, Harper's Magazine, ABC, NBC, CBS, Fox, and dozens of other news outlets.
-  Managed a team of two market research analysts.

Market Research Manager

- Used big data analysis and surveys to capture the voice of GEICO customers.
-  Regularly presented insights and recommendations to the top six executives at GEICO.
-  Hired and managed two analysts focused on customer surveys and text analytics.
-  Promoted twice. Prior positions: Business Strategy Analyst, Sr. Business Strategy Analyst

GEICO Insurance

Lead, Voice of the Customer Research Team

- Used surveys and focus groups to help companies improve employee engagement.
-  Analyzed dozens of annual employee surveys and manager effectiveness surveys in SPSS.
-  Conducted focus groups in France and India for a biotech client.
-  Presented research findings to executive clients.

Corporate Executive Board

Senior Analyst, Strategic Research

- Launched a small business renting appliances to students at UNC-Chapel Hill.
-  Managed every aspect of the business for 2 years and sold the company for a profit.

ChillyWave Student Services

Founder

- Used surveys and focus groups to help companies identify best practices.
-  Projects explored sales force effectiveness, product launches, and employee engagement.
-  Clients included Thomson Reuters, Pfizer, Boeing, Kraft, Coca-Cola, Eli Lilly, and Merck.
-  Worked as an intern during college from September 2004 - May 2005.

Tavis McGinn