Shannon Fitzpatrick is a senior digital leader with expertise in technical ad operations and commercial teams. She has a Bachelor's Degree in Management and Marketing from the University of South Australia, and a background with key positions in companies such as Gumtree, Domain, Adstream, News Australia Sales, Bauer Media Australia, and Fairfax Media. Shannon is truly passionate about ad-tech and data, and has built world-class advertising solutions, new revenue lines, and fostered a people and cultural leadership style in programmatic, ad operations, data, product development, and sales. Additionally, she has a strong industry presence as a speaker and panellist, and is well connected in the senior executive digital network. Shannon is experienced in relationship building, presentations, strategic sales, complex deal shaping, and negotiation.