Sharon Lakes is a renowned B2B communicator and brand builder with extensive experience in the Business of Healthcare. She is an expert in developing and executing strategic communication plans that support business objectives, engage audiences, and generate awareness across multiple channels. As a proud U.S. Army veteran, Sharon has worked as part of a demanding senior leadership team and is committed to team development for shared ownership in the success of the enterprise. Her areas of expertise include PR Media Relations, Internal Communications, Crisis Communications, Reputation Management, Executive Messaging, Social Media, Marketing Communications (Content Development & Distribution), Corporate Philanthropy Programs Development, Community Relations, Public Affairs, and more. Sharon has studied Bachelor of Arts (B.A.) in Broadcast Communications at The University of Texas at Arlington. She is the Founder and CEO of Fortuity Health Advocates and has previously worked as the Principal at LakeSide Story, Senior Director, Communications at Conifer Health Solutions, Director-Communications at AT&T, Sr. Program Manager of Philanthropy at AT&T, Principal at Hill+Knowlton Strategies, Owner at The Aesara Group, Sr. Manager, Marketing Communications at Epsilon, an Alliance Data company, and Director, Media Relations at PRIMEDIA Workplace Learning.