Eric MacColl is a highly accomplished demand generation marketer with a background in B2B marketing, customer lifecycle, marketing automation, lead generation, content marketing, and online advertising. With over a decade of experience, he has worked with a wide range of clients across verticals, including Lyft, Atlassian, and iProspect. As the Demand Generation Manager at Lyft, he built out the demand generation and B2B marketing foundation for Lyft's business travel and healthcare solutions. His work as the Director of Marketing at Scripted was focused on improving customer growth, customer experience, thought leadership, and business development initiatives. Eric's experience in customer behavior, marketing research, and marketing strategy has led him to strategically manage teams to drive superior results.