Matt Wilbanks

Matt Wilbanks is a seasoned professional with a strong background in go-to-market strategy and research, particularly focused on growth-stage B2B SaaS companies in 2022.

He is the Director of Demand Gen at Refine Labs, a notable firm where he executes strategies across 60+ B2B SaaS companies to drive growth and innovation through scalable insights.

Aside from Refine Labs, Matt is also the Founder of RocketOption, a project dedicated to helping SaaS startup founders access growth capital faster through streamlined processes.

Matt Wilbanks excels in storytelling, with a passion for copywriting and shaping a product's narrative to resonate with target audiences effectively.

His visionary leadership skills aid in formulating strategies to achieve desired outcomes and guide teams towards success.

Matt's creative prowess shines in high-pressure scenarios, enabling him to generate innovative ideas and optimize available resources effectively.

His educational background includes studying Business Management at The University of Texas at San Antonio, which has laid a strong foundation for his professional journey.

Throughout his career, Matt has held various significant positions such as Chief Marketing Officer at SecurityGate.io, Founder and CEO at HelpSocial, and Product Manager at Rackspace.

He has also been engaged with esteemed organizations like The CMO Club, Vistage Worldwide, Inc., and Techstars, gaining valuable insights and experiences along the way.