Geoff Roberts is a seasoned marketing leader and advisor specializing in building and scaling startups with cost-effective customer acquisition strategies, growing revenue, and fostering a healthy organizational culture. With a quantitative mindset and expertise in SaaS, demand generation, content marketing, and marketing analytics, Geoff has worked with high-growth and turn-around companies in both bootstrapped and venture-backed environments. He subscribes to lean startup methodologies and encourages a test-learn-repeat mindset that celebrates failures and successes alike. A co-founder of Outseta, Geoff has held leadership positions in Roambi and Buildium, and holds a Masters of Business Administration from University of New Hampshire Peter T. Paul College of Business and Economics.