Aatika Ansari is a seasoned brand marketer with over 10 years of experience in the media-marketing sphere across APAC. She has a Bachelor of Engineering degree in Electronics and Telecommunications from KJ Somaiya College and a PGPM in Marketing from INDUS BUSINESS ACADEMY in Bangalore.

Aatika has a core strength in budgeting for a specific objective, planning, measuring, attributing, and arriving at business outcomes. She specializes in driving efficiency-effectiveness across mediums, with expertise in digital marketing for niche-market products. Her experience includes leading and supporting analytics, marketing mix modeling and auditing, and rationalizing spends.

Aatika has held several senior-level positions in her career, including Marketing Manager - Reserves and Whites at Diageo India, General Manager - Media & Digital at Diageo India, and Senior Media Manager at Diageo India. She also worked as an Associate Planning Director for Pantene & Fine Fragrance at MediaCom, Marketing Manager at SKODA AUTO INDIA PVT.LTD, and Senior Business Manager at MediaCom. She began her career as a Management Trainee at Integrid Media.