Carlos Pichel is a seasoned professional who excels in creating business value through the identification of improvement opportunities in the digital landscape.

He is known for his prowess in developing innovative channels, products, services, and business models that are rooted in technology, innovation, and creativity, with a strong emphasis on customer-centric strategies.

With a comprehensive skill set and expertise, Carlos specializes in CX Strategy, Data & Analytics, Experience design, Tech & Innovation, Performance Media, Social Media & Content.

In addition to his corporate leadership role, he shares his knowledge and insights by teaching various subjects such as Digital Strategy, Lean, Agile Methodologies, Customer Experience (CX), User Experience (UX), Digital Transformation, and Online Marketing at prestigious business schools and universities such as ESADE, Kschool, and BAU.

Currently, Carlos Pichel serves as the CEO at Runroom, where his visionary leadership and strategic acumen drive the company's success and growth.