Fraser Cooke is a seasoned professional in the world of brand strategy, with extensive experience in marketing, consumer insight, and product development. As the Global Brand Energy Product Lead at Nike Inc, Fraser is responsible for spearheading the development of new products and marketing campaigns that inspire athletes and fitness enthusiasts around the globe. With his keen eye for detail and deep understanding of consumer behavior, Fraser has contributed to the success of several high-profile marketing initiatives at Nike.

Throughout his career, Fraser has been passionate about creating products and experiences that empower individuals to achieve their full potential. He has worked with some of the biggest names in the sports and entertainment industries, including NBA star LeBron James and Olympic gold medalist Simone Biles. His expertise in brand strategy and product development has earned him a reputation as a thought leader in his industry, and he is frequently invited to speak at industry events around the world.