Jesper Arvidsson is a seasoned e-commerce professional with expertise in strategy, leadership, brand development, and internationalization. He studied Business and Economics at Lund University, where he honed his business acumen. Arvidsson has held various leadership positions in e-commerce, including as Director of e-Commerce at Samsøe & Samsøe, Stellar Equipment, Kjell & Company, and Peak Performance, where he was also Interim Head of e-Commerce. Additionally, he worked at IC Companys A/S as both an e-Commerce Manager and Head of e-Commerce Business Development. Arvidsson's e-commerce skills include performance measurement and analytics, organization and leadership, vendor evaluation, finance and operations, and omni-channel transformation. Today he works as an e-Commerce & Omni-channel Consultant at Trailblaze AB, where he helps businesses transform into successful online and omni-channel companies.