Catarina Cheah is a seasoned marketer with a vast experience in different industries such as telecommunications, ride-hailing, insurance, and more. She boasts a passion for building brand awareness and seeks to understand the shifting landscapes of advertising and digital communication. Catarina is a skilled marketing professional with an extensive background in executing and analyzing drip marketing campaigns while ensuring that project objectives are met. She pursued a Bachelor of Arts (Hons) in Communication and Media Studies at the University of Hertfordshire, alongside a diploma in Communication and Media Studies at KDU College Penang Campus.

Before becoming a marketing manager at Riding Pink, Catarina was the Marketing Lead at YTL Communications Sdn Bhd, the Engagement Manager and Senior Associate of Digital Engagement at Entropia Global, the Digital Associate at LOKi, the Marketing Associate at Uber, a Journalist at New Straits Times, and a Retail Associate at Topshop, Topman & Dorothy Perkins.