Scott Smith, a skilled strategist and writer, has made a name for himself by working with many top brands, including IBM, Nike, and Coca-Cola. He also catered to institutional clients, such as the Meyer Memorial Trust, Marguerite Casey Foundation, and University of Oregon. Scott studied Masters of Fine Arts, Creative Writing at Columbia University and completed his Bachelors of Arts, English at State University of New York at Buffalo. He co-founded Smith + Connors, where he serves as the Strategy Director, and previously worked at Downstream as a Senior Writer/Strategist and at Second Story Interactive Studios as a Content Strategist. Additionally, Scott worked as an Adjunct Professor at LaGuardia Community College and as a Freelance Developmental Editor at Pearson Education. Scott's expertise lies in strategic marketing and content development, and he has an established portfolio of serving various educational and societal institutions, universities, and large corporations.