Governor Dummer Academy

Boston University

Senior Brand Manager at Lupine Creative

San Francisco, California, United States

- Supervise and collaborate with members of the brand and production teams as we work to build a dedicated following for new HBO Max social handles using strategic marketing techniques
-  Act as the client-facing lead who is the first line of defense for any problems that arise
-  Collaborate with writers, producers, designers, and editors to produce compelling social content
-  Support in copywriting, contract writing, and creative asks across larger company initiatives/projects

Lupine Creative

Senior Brand Manager

- Assist with brand messaging for various clients in the consumer and tech fields
-  Write press releases and corresponding social media copy for clients
-  Write blog posts and social media copy for the Access brand

Access Brand Communications

Content Specialist and Strategist

- Copywrote, developed social strategy, and managed digital content and community engagement for new HBO Max social handles
-  Analyzed data, identified trends, and presented quantitative and qualitative key findings to the client for ongoing optimization of the content strategy

Senior Social Media/Community Manager

- Collaborated with producers, photographers, and editors to decide how to include several elements in a single story while making a significant impact with viewers and working under a tight deadline
-  Gathered elements through research and interviews to deliver daily news stories as well as long-form original content
-  Attracted and engaged followers on social media platforms by providing ongoing coverage and special content that was unavailable on TV

NBC Bay Area

Reporter

KPIX  -  CBS San Francisco/Bay Area

- Learned the world of tech marketing through a content marketing platform
-  Empowered B2B marketers to develop an integrated, data-driven content marketing foundation.

Akoonu

Social Media Marketing Intern

- Managed all social media accounts for Pine Street
-  Acquired and managed new accounts throughout the city
-  Organized tastings at local businesses
-  Facilitated successful appearances at various craft beer festivals and other events across California

PINE STREET BREWERY LLC

Social Media Manager/Sales Rep

- Co-created and produced a 7-part web series and podcast called You Only Get One
-  Delegated responsibilities to team of photographers and editors
-  Scripted narratives for all 7 episodes
-  Recorded podcasts to coincide with each respective episode

Knack Factory

Content Creator and Co-Producer

- Co-anchor the weekday Morning Report three days a week and solo anchor on the weekends
-  Produce and create original content that is fresh for our morning viewers
-  Help build and execute an online, social, and broadcast strategy for each newscast
-  Efficiently handle and prioritize breaking news while delivering details eloquently on air
-  Manage and update the station’s web content throughout the morning

WCSH NEWS CENTER 6

Morning Anchor/Multimedia Journalist

- Enterprised, wrote, shot, and edited news stories for the Morning Report
-  Engaged the audience by posting stories to my Facebook fan page (10,000+ fans) and Twitter account (5,000+ followers)
-  Effectively utilized social media to enhance stories and provide transparency by sharing moments in the field and behind-the-scenes.

Multimedia Journalist

- Shot, wrote, and edited daily news stories for the 5 p.m., 6 p.m. and 11 p.m. broadcasts and online, covering a variety of areas including education, politics, lifestyle, and sports
-  Prepared and organized video content for the 5 p.m. and 6 p.m. newscasts

WLBZ NEWS CENTER 2

MultiMedia Journalist/MultiMedia Producer

- Shot, wrote, edited, and reported on local news stories in the Greater Newton area
-  Anchored and produced a weekly public access newscast

NewTV, NCAC

Videojournalist Internship

- Gathered and edited content for four daily TV shows, press conferences, and radio shows

Jackie Meinhardt