Lin Grensing-Pophal is a highly skilled business journalist and content marketing professional with a wealth of experience in employee relations, marketing communications, internet and social media topics. As a former Director of Corporate Communications at Luther Midelfort - Mayo Health System and Administrator Communications/Advertising at Xcel Energy, she has developed a deep understanding of the needs of businesses and organizations across a variety of sectors. Lin has studied BA in Psychology and BSW Social Work at the University of Wisconsin-Eau Claire and has lectured on Communication and Marketing at the same university. Her process involves gathering information from multiple sources and creating content designed to address specific audience needs and interests. As a skilled copywriter, she has written articles, research reports, white papers, website copy, blogs, e-letters, feature articles, and book-length manuscripts. Lin specializes in HR, employee communication, healthcare, social media, marketing, media relations, small business management, entrepreneurship, branding and identity management, market research, and strategic planning.