North Garland High School

Southern Methodist University

👩🏽‍💻Storyteller + HubSpot Certified Strategist helping businesses leverage their stories to build brand trust, drive engagement and increase conversions. Schedule a discovery call! 📅

Dallas, Texas, United States

I am a proud member of The Entreprenista League, a private community created to help founders make meaningful connections that lead to real business results. Join me and other ambitious Entreprenistas and join our community here: <a href="http://entreprenista.com/join">entreprenista.com/join</a>

Entreprenista

Member

As the Account Executive for Undaunted Agency, I not only focus on business development. I provide a seamless onboarding experience and act as an advocate and liaison for our clients.

Support marketing strategy as needed for email, podcast and social media.

Closed $300,000+ in business in 6 months.

Undaunted Agency

Account Executive

Lead and participate in client meetings with senior executives and marketing teams
Design content strategy for client marketing channels including email, social media and website
Project manage client engagements from kickoff to implementation

Knox Management Consulting

Associate

MRC empowers you with creative digital marketing strategies for telling the most compelling stories.

We help clients craft engaging strategies for social media, email, and their websites to drive meaningful connections.

By leveraging storytelling tactics, I help businesses build communities, boost engagement, and increase sales.

Plus, my clients save time and money with optimized and automated marketing systems so they can focus on running their business.

-  When do clients engage with MRC?
-  When launching a new product or service,
-  implementing a new brand initiative, or
-  seeking improved marketing performance.

Let's connect! Schedule a discovery call: <a href="https://calendly.com/mycaraquel">https://calendly.com/mycaraquel</a>
            

    
    

    
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Myca Raquel Consulting

Founder & Chief Strategist

MRC trainings and workshops are designed to help clients:
-  develop a clear brand story,
-  tell their story across digital channels, and
-  set KPIs for measuring storytelling effectiveness.

MRC Workshops cover the following topics:
-  The power of storytelling in marketing
-  How to identify, develop and refine your brand story
-  Aligning your marketing plan with your business goals
-  Choosing the best digital platforms for your story
-  How to define your target audience
-  Creating content that builds trust and drives conversion
            

    
    

    
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Marketing Workshops

Looking to boost or overhaul to your social media operations and content?

MRC provides clients with:
-  a complete audit of all social media platforms.
-  a refreshed brand story,
-  updated creative direction and
-  templates, checklists and guides for maintaining consistency across platforms.

Social Media Strategy

MRC works with clients to develop the following:
-  brand purpose, mission and value proposition
-  customer journey and persona
-  social media content pillars
-  creative direction
-  converting copy for email and website
-  strategic partnerships

Integrated Marketing Strategy

Conduct current state assessments and audits for all KMC marketing materials
Build future state roadmap for marketing collaterals to ensure consistent messaging for all customer touchpoints through all marketing channels
Manage content publishing, planning and design for nonprofit clients
Partner with internal teams to maintain communication and training materials for corporate clients

Senior Analyst

Selected from nearly 200 applicants who provide quarterly feedback, analysis, ideas and critique for the D Magazine editorial and publishing teams.

D Magazine

Reader Advisory Board

The HRF provides a year of in-depth mentorship to exceptional students as they target pressing human rights problems through social innovation projects of their own design. It is the most prestigious Human Rights honor offered at SMU.

My project will create an accessible, data-driven online platform that highlights and supports the financial journeys of Black people from all parts of the wealth spectrum. The site will integrate multimedia stories and educational resources related to financial literacy, generational wealth, innovative entrepreneurship, and socioeconomic inequality.
            

    
    

    
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Human Rights Fellow

Visible Magazine is an online publication dedicated to amplifying the voices of creators from all walks of life. As a contributing editor, I publish stories on style, art and other social issues going on in Dallas.

VISIBLE Magazine

Contributing Editor

- The Fashion Group International is a global, non-profit, professional organization with 5000 members in the fashion industry including apparel, accessories, beauty and home.

The FGI mission is to be the pre-eminent authority on the business of fashion and design and to help its members become more effective in their careers.  To do this, FGI provides insights on major trends in person, online and in print; access to business professionals and a gateway to the influence fashion plays in the marketplace.”
            

    
    

    
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Fashion Group International, Inc.

I advise the Yearbook, Newspaper and Broadcast media staffs. I also teach the prerequisites Intro to Journalism and Photojournalism.

Garland Independent School District

Journalism Instructor

As founder and CEO, I mange the day-to-day operations of the company, which includes overseeing the leadership in the photography, styling and makeup artistry to assure efficiency and quality. In addition to these responsibilities, I also:

-  handled business development, planning and presentations
-  managed budgets and expenses for all productions
-  produced, edited and published incoming content for Forward Magazine and Word Up blog

Time: 20+ hours/week

F.A.S.H, LLC

Founder

FD Magazine is The Dallas Morning News luxury fashion, lifestyle and art magazine that's published monthly and circulated around the DFW Metroplex.
Duties include:
-  Fact checking stories for editors
-  Loading content to social media sites and blogs (Wordpress, Facebook, Twitter)
-  Write, edit and compile content for FD, FD Love, FD House
-  Assist in creative development of magazine content/themes
Time: 8 hours/week

The Dallas Morning News

Editorial Intern

- The Look" is SMU’s fashion and lifestyle weekly broadcast show that delves into the industry from various angles.

Duties include:
-  Produce weekly content (VOSOTs and news packages) on fashion culture, history, trends, etc
-  Writer - write anchor tags and readers for show
-  Anchor - study script and anchor show
-  Perform technical production in studio and control room (audio, teleprompter, CG's, floor directing)

SMU-TV

Reporter for "The Look"

Office management - filing financial documents, manage intern time sheets, and other clerical work
Compile internship directory/database for Division of Journalism faculty

Journalism Division Assistant (Work Study)

SMU Live is a live blog dedicated to publishing tidbits of news and events on and around SMU.
Duties include:
-  Edit and publish approx. 20 posts/week
-  Created training manual for future editors
-  Correspond with reporters on assignments
Time: 5 hours/week

SMU Live Blog

Founder and Publishing Editor

Duties include:
-  Assign and/or produce content for A&E section of "The Daily Campus" 3 times a week
-  report on Dallas arts and entertainment news

SMU Daily Campus

Arts and Entertainment Editor

The Daily Campus is SMU’s student-run newspaper. It’s published three times a week and updated daily online. It has a circulation of nearly 10,000, including SMU students, faculty and staff and members of the local community.

Writer

AT&T sales consultants are responsible for selling AT&T devices while educating customers on our services and products. As a Sales Support Representative, I ensure customers are handed off to a sales rep for a seamless transaction:
Duties include:
-  Manage store merchandising
-  Maintain all store inventory and back office duties
-  Developing and attaining customer experience
-  Attend and complete training on all new and emerging telecommunications products
-  Resolve customer issues and ensure extraordinary experience
Time: 40 hours/week
            

    
    

    
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AT&T

Sales Support Representative; former Retail Sales Consultant

Zales

Seasonal Sales Associate

Duties include:
-  Customer service
-  Cleaning/closing the store
-  Organizing displays for clothing
Time: 15 hours/week

Myca Williamson