University of Helsinki

Head Of International Sales at NextGEN360

NextGEN360

Head Of International Sales

Choicely

Board Member

Head of Sales Germany

- Planning, implementing and managing strategies to various new end markets in Europe- Developing of partnerships with dedicated and professional distributors across Europe - Agreeing annual budgets and producing a annual business operating plan together with partners- Driving and supporting end markets to growth in sales - Developing and expanding business of GRE globally

Grand River Enterprises

Europe Sales Manager

- Opening and managing a concept store in Finland- Developing partnerships and strategies

Italian Flair Srl.

Manager

- Managing Key Account customers in Finland- Supporting local sales team with Key Account insights- Organising Key Account customer events

British American Tobacco

Key Account Executive

- Support the Trade Team execution of different kind of initiatives as well managing the supply of finished goods ( via SAP R/3 )into the end market and simultaneously managing target stock levels- Completing all Distribution functional activities and reporting  On Time in Full and avoidance of Out of Stocks on priority brands and variants - Invoices handled with correct quantities and prices in agreed timeframes

Trade Support & Distribution Executive

Assignments during the Trainee Programme:1) Planning & Insights ( Helsinki )- Processing and managing incoming data to follow a performance of BAT Nordic team- Gaining knowledge in different data sources used by BAT and their application- Making market presentations to KA, brand & management teams- Timely and accurately delivering market information and reports to different organization functions2) Field ( Central Finland + Espoo )- Understanding the role of Trade Marketing & Distribution within the Marketing function- Planning the amount of sales calls & call route - Building the distribution of BAT brands3) Brand ( Helsinki )- Supporting different brand launch projects- Utilizing HoReCa as a channel- Together with agency, developing materials to support activities in all relevant channels - Demonstrating cross functional co-operation within BAT Finland in order to align the marketing activities to local circumstances. (Brand, Trade, Cora, Finance) 4) Supply Chain ( Helsinki )- Purchasing and sales process coordinated independently for cigarettes and snu- Key contact for factories and end market teams- Orders, forecasts and market information received and communicated forward on time 5) Trade Development ( Helsinki )- Leading development of Interactive sales presenter - Developing and implementing updated HoReCa toolkit - Supporting Retail Engagement Program 6) Marketing Finance ( Amsterdam, The Netherlands )- Gaining knowledge of above market ways of working- Starting Regional HoReCa project- Supporting business cases from the Marketing Finance perspective

Matti Ketolainen

Matti Ketolainen