Traci Roloff, a Boston University-educated designer and preservationist, co-founded FilzFelt in 2008. The company is known for importing 100% wool design felt from Germany and providing custom fabrication and specialty products including floor coverings to the trade and end-user. FilzFelt was later acquired by Knoll Inc. through their subsidiary, Spinneybeck, in 2011, where Ms. Roloff continues to play an integral role as Vice President of Marketing + Communications, establishing her expertise in branding and communications. With her experience in corporate interior design, historic preservation, and conservation, she has set her sights on producing high-quality wool felt products, placing FilzFelt on the map as an eco-friendly solution for designers seeking sustainable design options.