<a href="https://www.marketing-interactive.com/timberland-appoints-social-media-agency-for-malaysia-and-singapore" target="_blank">Timberland appoints social media agency for Malaysia and Singapore</a>&nbsp;&nbsp;<font color="#6f6f6f">Marketing Interactive</font>

Timberland appoints social media agency for Malaysia and Singapore - Marketing Interactive

<a href="https://www.mumbrella.asia/2017/08/adparlor-adds-house-creative-division-boosts-malaysian-base" target="_blank">AdParlor adds in-house creative division as it boosts Malaysian base</a>&nbsp;&nbsp;<font color="#6f6f6f">Mumbrella Asia</font>

AdParlor adds in-house creative division as it boosts Malaysian base - Mumbrella Asia

Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya

Regional Head of Operations and Partnerships at ADA
Growth & Acquisitions  -  Data  -  Media  -  VOD  -  D-OOH

Kuala Lumpur, Malaysia

In the new extended role, am responsible to advice clients and teams on how to achieve client's final Business KPIs - Sales & Customer LTVs by harnessing the power of First & 3rd Party data. Member of ADA Center of Excellence team, areas of expertise involve the below:- Assist the Growth hacking acquisitions team to deliver Client's Business Results and for pricing strategies and deploy Tech Infrastructure build to help in achievements.- Build alliances or partnerships to increase channels to reach out to relevant consumers.- Setting up Data based ADA-SSP & ADA-AVOD product to scale revenues with platform solutions tying up with partners like iflix, Viu, Hooq and local publishers of each country.- Help Brands in ASEAN to make use of Chinese Media opportunities in and out of China using Tencent, WeChat, Ctrip and Baidu platforms and a few more as per scope.

Regional Head of Operations and Partnerships

With Data at the center of everything we do at ada, am responsible to advice clients and teams on how to harness the power of data to strategize for business outcomes as a member of ADA Center of Excellence team, areas of expertise involve the below:- Assist Country teams in Client pitches and Omnichannel Data Strategies including Digital, TV, Radio, OOH- Build and run the regional programmatic trading desk powered by our Data and Ensure access to clean inventory pools by tapping the right supply sources and deploying brand safety measures.- Setting up Data based ADA-SSP & ADA-AVOD product to scale revenues with platform solutions tying up with partners like iflix, Viu, Hooq and local publishers of each country.- Help Brands in ASEAN to make use of Chinese Media opportunities in and out of China using Tencent, WeChat, Ctrip and Baidu platforms and a few more as per scope.- Work with Data team to identify Data Sources and evaluate DMP partners to elevate quality of the data streams.- Developing the Martech vertical to improve working efficiencies within the organisation.- Drive Online to Offline attributions for certain campaigns in Retail and Entertainment verticals.- Assist the Growth hacking team for pricing mechanics and infrastructure build.- Build alliances or partnerships to increase channels to reach out to relevant consumers.

Director - Programmatic TV, Digital, Radio, OOH (SEA/SA), China Media & Martech

Till Adparlor re-branded to ada, managed the Direct Advertiser Line of Business- Prospecting new clients - Strategic pitching of Adparlor's Social, Video and Creative capabilities.- On boarding new clients and maintaining the existing relationships.- 100% growth in revenues quarter on quarter.- Increased clients by 5X.

AdParlor in Asia Pacific

Director Of Client Services

- Build up a great Digital Service for OMD and PHD in Malaysia.- Including performance marketing, programmatic, DMP, managing digital investments.- Constantly look out for newness in the market or region and build out beta products for Brands.- P&L focus to ensure balanced spends and revenues.- Deal Negotiations on behalf of clients with key media partners.- Conducting Digital Media workshops for upcoming trends and its applications to client's businesses.

Omnicom Media Group

Head of Digital Media, Malaysia

- Strategize & manage Digital Media Investments in India for Intel Semiconductor (US) Ltd. - Ride the E-commerce wave in India partnering with Flipkart, Snapdeal and eBay to push Brand sales and increase marketshares for Intel.- Mapping Digital Media Investments to overall Marketing Goals and ensure value delivery.- Liaise with Client and Regional teams to formulate marketing plans for client.- Contributing ideas towards integrated media, Social, creative and platform solutions.- Consulting the client on the right approach and direct the same in line with marketing objectives.- Lead a Team and ensure efficient working of each department - Planning, Buying, Operations & Billing

OMD India

Business Director

Business Director for the UB/USL cluster and also handled businesses in Chennai & Kolkata. Role included managing and scaling existing businesses and contribution for New Business Pitches in South & East Markets of India. Accounts handled: United Breweries (Kingfisher), United Spirits Limited, Bosch India (Auto), Nitesh Estates, Tata Steel, Centuryply, Nike, Murugappa Group, Randstad, Lavazza and a few others.

Mindshare

Director - Invention

Interactive Avenues Private Limited

Account Director

Associate Account Director

Client Servicing and New Business Development, Banking and Financial Services, Loans, Liabilities, Insurance, BPO, Apparels, Travel, FMCG

Senior Manager

Manager

Client Servicing, Banking and Financial Services Industry, Loans, Bill Pay Services, Payment Gateway

Mediaturf Worldwide

Researched on Energy Sector using the Internet. Secondary Research, as it was called, involved collecting and forecasting statistics for 43 Macro Economic Indicators spanning all countries in the world.

Shyam Ravishankar

Shyam Ravishankar