Ashley Lu is an experienced product marketer with over 9 years of industry experience. Having worked at Google, Microsoft, and Machine Zone, Ashley has spearheaded audience marketing efforts for Xbox One, launched mobile apps, and developed marketing campaigns spanning from small social media influencer-driven, to large-scale celebrity-centric productions. Her expertise lies in developing marketing campaign strategies, market assessments, and consumer product launches, and building TV and digital marketing campaigns. Ashley has a Bachelor of Business Administration in Finance from The University of Texas at Austin - Red McCombs School of Business. Her previous roles include Senior Financial Analyst at Microsoft, Finance Summer Analyst at Morgan Stanley, Academic Marketing Intern at National Instruments, and several product marketing positions at Google and Machine Zone.