Alex Birkett is a content marketing and SEO expert who co-founded Omniscient Digital, an agency known for its skillful approach to SEO, content marketing, and experimentation. With a degree in Journalism & Strategic Communications from the University of Wisconsin-Madison, Alex has held key positions in various organizations that have molded his skills and experience. As a senior manager of experimentation at Workato, he revamped the digital analytics infrastructure of the company, resulting in over 20 controlled A/B tests per quarter. As a senior growth marketing manager at Hubspot, he developed an organic strategy called the "surround sound strategy," which later became the basis for a tool developed by Semrush. Alex is also a prolific writer, and his works are featured on his blog, alexbirkett.com. He lives in Austin, Texas, with his dog, Biscuit.