Michelle Engel is an accomplished professional with over 25 years of experience in cross-industry partnerships, programming, and talent marketing. As the Head of Programming, Partnerships, and Talent Marketing at Samsung Electronics America, she is responsible for developing and executing strategic programming and brand partnerships using data and insights. Michelle has a Bachelor of Science in Journalism and Broadcast from the University of Florida College of Journalism and Communications. She has worked with startups and Fortune 500 organizations, and her expertise lies in talent/influencer partnerships through entertainment as well as brand partnerships through her time spent in media and telecom. Michelle has been recognized for her work by Billboard Magazine as a 2019 Branding Power Player.