James Merk

James Merk is an accomplished marketing executive with a rich and distinguished career in global brand strategy, product launch and marketing, public relations, and messaging. He has garnered numerous awards that attest to his expertise in developing effective marketing campaigns that penetrate new markets, increase brand recognition, and drive sales. James has accumulated over 20 years of experience in leading engagements in North America, EMEA, APAC, and LATAM.

James is an alumnus of Fisher and The Ohio State University where he studied B.S.B.A. Marketing. His professional experience includes serving as the Brand Consultant at EyeBuyDirect Inc., Managing Director, Marketing and Brand at CLA, formerly the Sr. Director Brand Marketing at Newegg, and the Director Of Brand Marketing at Newegg. He was also the Head of Marketing CineStyle at Technicolor, Director of Marketing at Audyssey Laboratories, Senior Manager Marketing Communications at Infospace, and Director of Digital Media at Image Publications, Tokyo.

Some of James's standout accomplishments include leading the complete revamp of digital operations which resulted in 500% increased web visits and online leads. He initiated a brand audit that drove change, significantly improving brand recognition from 20% to 60% worldwide. He increased Ad Value Equivalency (AVE) from $3M to $19M in the first year by creating a PR strategy focused on company innovations, and won "Product of the Year" by collaborating with Grammy-winning producers to enhance the popularity of a new product.