Étienne Garbugli (📘 Lean B2B, 📕 Solving Product)

<a href="https://www.businessinsider.com/time-management-and-productivity-hacks-2016-7" target="_blank">Time-Management and Productivity Tricks You Should Learn in Your 20s</a>&nbsp;&nbsp;<font color="#6f6f6f">Business Insider</font>

Time-Management and Productivity Tricks You Should Learn in Your 20s - Business Insider

<a href="https://www.businessinsider.com/time-management-and-productivity-hacks-2017-11" target="_blank">26 time-management tricks I wish I'd known at 20</a>&nbsp;&nbsp;<font color="#6f6f6f">Business Insider</font>

26 time-management tricks I wish I'd known at 20 - Business Insider

Université de Montréal - HEC Montréal

Concordia University

✊ On a mission to meaningfully increase the success rate of B2B ventures.

Rome, Latium, Italy

With thousands of customers around the world, Lean B2B is the leading training organization for business-to-business (B2B) entrepreneurs and innovators.

Through popular books, engaging keynotes, online or in-person trainings, and a certification program, Lean B2B helps entrepreneurs and innovators increase the adoption potential of their innovations.

Lean B2B

Founder & CEO

Highlights is intelligent monitoring for your inbound marketing program. It shows you what is and isn't working, and helps you improve performance.

-  Highlights was acquired in November 2019. *

Highlights

Co-Founder

Round-the-world trip. Travels to Argentina, Chile, Bolivia, New Zealand, Australia, India, Vietnam, China, Kyrgyzstan, Georgia, UAE, South Africa, UK, and Iceland.

World Traveller

Responsible for helping the LANDR management team with monetization, user engagement (retention and activation) and overall clarity of business model:

-  Introduced « High Tempo Testing », running weekly product and marketing experiments.
-  Collaborated in the creation and optimization of a full customer lifecycle communication program.
-  Identified highest-performing customer segments, their needs, challenges and various opportunities for growth.
-  Helped implement pricing, engagement and retention optimizations leading to higher revenue and increased customer lifetime value.
-  Led a team of data analysts and customer success specialists working on understanding customer behaviours, consumption patterns and business drivers to improve the predictability of the business model.

LANDR Audio

Head of Customer Engagement & Insights

Participating in bi-monthly board meetings. Helping with overall strategy and program curriculum elaboration based on The Lean B2B methodology.

Venturetec

Strategic Advisory Board Member

Recruited by the initial company founders to take the solution to market and improve product engagement. Found a beachhead market in IT Security, built a customer validation group, identified value-increasing features, created the product roadmap and took the development team to major feature implementation milestone. The company ran out of capital.

Psykler

Classes taught:

-  L’ergonomie et l’expérience utilisateur en contexte agile (ERG355)
-  Concepts et outils de l'ergonomie et du développement centrés sur l'utilisateur (ERG391)

CRIM

Usability, UX Research & UX Strategy Trainer

Helping organizations create impactful user experiences by understanding the needs of real users.

Services offered:

-  User Experience Research (Interviews, surveys, analytics, persona creation)
-  User Experience Design
-  User Testing
-  Customer Development
-  Marketing Strategy

etiennegarbugli.com

Product Design & Marketing Consultant

Responsible for helping the CRHA with their overall web and mobile strategy.

Key functions:

-  User research
-  User experience design
-  Usability testing
-  Project management
-  Market research
-  Web & mobile strategy

Ordre des conseillers en ressources humaines agréés

UX Research & Strategy Consultant

HireVoice built products to help in-house recruiters hire better candidates faster.

Key functions:

-  Market Research
-  Customer Development
-  Product Design and Strategy including customer interviews, wireframes, mockups, front-end integration
-  Leadership
-  Sales

HireVoice was part of the Croissance Québec Techno MIT program.

Read my post-mortem:
<a href="https://www.etiennegarbugli.com/hirevoice">https://www.etiennegarbugli.com/hirevoice</a>

HireVoice

Product Manager / UX Researcher / Co-Founder

Travelled through China, Thailand, Malaysia, Singapore, Mongolia, South Korea, and Japan.

Responsible for helping build and improve the user experience practice by:

-  Improving current and future methodologies while consulting with local and offshore clients
-  Raising UX awareness and creating a testing culture
-  Helping define and sell a compelling user experience offering

ThoughtWorks

Lead User Experience Designer

Reversible Media was the software company responsible for Flagback - The easy, effective and foolproof collaboration tool that allows you to post, share and synthesize contextualized comments with team members and clients anywhere on the Web.

Flagback demo:
<a href="http://vimeo.com/12401011">http://vimeo.com/12401011</a>

Reversible Media

Product Manager / UX / CEO

I helped create the first bi-monthly UX networking event in Quebec to help rally the Montreal community.

Utilisabilité Québec

«5 à 7 UX» Meetups Organizer

Responsible for creating optimal user experiences.

Key functions:

-  Strategy
-  UX & Interaction Design
-  Usability Testing
-  Product Management
-  Information Architecture

Some of our clients: Alengry Concept, Chenelière Education, DokDok, EA Mobile, Ordre des conseillers en ressources humaines agréés, Marketel, Reversible Media, Sid Lee, Spectra, Transcontinental Media, We Are Interactif, etc.

Kotsego

User Experience Strategist

Responsible for creating optimal user experiences.

Key functions:

-  Assess business needs and design a flight reservation system;
-  Manage stakeholder expectations and present quality deliverables;
-  Perform heuristic evaluations;
-  Help define the design strategy;
-  Lead a team of 2 to 4 interaction designers.

Aeroplan

Usability Analyst / Interaction Designer

Responsible for the web marketing vehicles.

Key functions:

-  Create and optimize the Bikini Village newsletter;
-  Storyboard the new Les Ailes de la Mode website (never released);
-  Plan several web advertising campaigns;
-  Maintain and improve the consumer websites and the Intranet.

Groupe Bikini Village

Web Coordinator

Responsible for web design and copywriting.

Key functions:

-  Create web banners, microsites and logos;
-  Write newsletters and press releases;
-  Market research, e-marketing;
-  Participate in the creation of a marketing plan to develop the North-American market.