Strabrecht college

Tilburg University

TiasNimbas Business School

Fontys University of Applied Sciences

Manager Marketing & Media Bij PSV

Manager Marketing & Media

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Digital Wednesday

Member of the Advisory Board

As Global Online Manager I'm responsible for the digital strategy within Swinkels Family Brewers. (Bavaria, Swinckels’, 8.6, Palm). Together with my team we work closely together with the global and local marketing and business teams to define how digital can contribute to the marketing & sales objectives.- Driving the digital transformation roadmap ensuring Swinkels Family Brewers becomes a consumer centric organization.- Change management and team building- Direct to Consumer business development & consumer journey thinking- Development of a data driven marketing organization implementing a social CRM and consumer interaction platform - Social media strategy and campaigns- 360 integrated campaigns, creative concepts, digital media plans & reporting- Brand websites development

Swinkels Family Brewers

Global Online Manager

In my role as Website & Mobile manager I'm responsible for the global strategy, optimization and management of our 5 international brand websites (Maxi-Cosi, Bébé Confort, Quinny, Safety1st and BabyArt) across all devices (desktop, tablet, smartphone). I had budget responsibility.The goal is to facilitate consumers' online orientation and decision making process to support brand preference, sales and retention (service) by understanding the role of the website in the consumer journey. Main objectives: translate brand objectives into digital objectives. Increase qualitative website visits, facilitate optimal user experience, create website satisfaction and improve our (digital) communication with consumers.Website & mobile management: creation and execution of our international website strategies across all devices (in collaboration with agencies) and define the role of our websites (across all devices) in the consumer journey. As Product Owner in a Scrum team (part of external web agency) responsible for the development and implementation of smart and relevant functionalities and concepts for our website platforms to increase traffic, sales and retention.Analysis and optimization: Together with my team actively measuring and reporting on the website KPI’s. Actively share ideas and suggestions for improvements with brand teams, countries and interactive team. Create business cases to support and justify investments.Relationship building: challenge and build strong relationships with partners internally (marketing, sales, service, ICT and countries) as well as externally (suppliers, agencies). Support countries on specific requests, train and actively inform them on new developments related to websites and mobile. Responsible for full implementation, together with the countries, to make ideas a true success.People Management: managing a Web marketer and two Web Content editors and coaching them in personal development.

Dorel Juvenile

Website & Mobile manager

As Website and Campaign Manager I was responsible for the creation and execution of the international website strategy and campaigns of the 4 main brands (Maxi-Cosi, Bébé Confort, Quinny and Safety1st), in order to achieve the marketing & sales objectives (KPIs). The websites are available in 18 countries. I had budget responsibility.Website management: Together with my international team, a web content editor, a web marketer and a copy writer I'm responsible for building and optimizing 4 brand websites with the goal to facilitate the consumer's online orientation and decision making process to support brand preference, sales and retention (service). Interactive Communications: Briefing and execution of interactive activities to create traffic to the brand websites. Strong focus on search engine marketing, advertising and digital campaigns. Full management and development of campaigns, together with external agencies and the marketing communication specialists per brand team. Relationship Management: Challenge and build strong relationships with partners internally (brand group managers, marketing communication specialists, country marketing) as well as externally (suppliers, agencies). Support countries on specific requests, train and actively inform them on new developments related to interactive marketing.eCommerce: Part of the eCommerce taskforce defining the eCommerce strategy and roadmap and responsible of the eCommerce platform developments.

Website and Campaign Manager

I was responsible for the development of a customer engagement platform: the sales and (self-) service driven website, with clear sales and retention targets. I directly reported to the CEO. As the Product Owner I set the priorities for all platform developments created in a Scrum/ Agile team consisting of 2 developers, 2 interaction designers, a communication specialist and an IT engineer. Developments were based on customer intelligence and business requests from internal stakeholders and translated into online sales and services tools and were promoted via SEA, email marketing, social media and affiliate websites. I was also responsible for all SEO activities and web analytics. Furthermore I managed the relationship with agencies like Colours, Redhotminute, Maxlead, Zicht and Self Service Company.The energiedirect.nl website was rewarded with the WUA! Top 100 award 2 times.

Energiedirect.nl

Site Manager

I was, together with the business development director (former director at AltaVista and Yahoo!), responsible for setting up a new online marketing service as a sub brand of De Breed & Partners. De Online Fabriek specialized in online marketing and sales for B2B and B2C companies. Providing Pay per Click (via Google Adwords and Microsoft Bing), Search Engine Optimization (SEO) and Post-Click Marketing (PCM) services to optimize ROI.Unique selling point was the approach to focus on the customer life cycle which includes four phases: acquisition, engagement, conversion and retention & growth to maximum customer lifetime value.  Furthermore I set up an alliance with the United State based conversion optimization software supplier I-on Interactive, inc. using their software as the first agency in Europe. Worked for customers like Asperion, CDN international and Synchron Lab.

De Online Fabriek

Online Business Consultant

Commercially responsible for the online employee reward services and recruitment services. Via <a href="http://www.mijnbeloning.nl">www.mijnbeloning.nl</a> employees can fill in a questionnaire and leave their salary details. In return they get a benchmark to understand how they are rewarded in comparison with others which have the same job.As marketing manager I was responsible for setting up strategic marketing plans, budgeting, market research, internet marketing (SEO, SEA, Google analytics, e-mail marketing and content management), organizing events, press releases and management of the relationship with business partners (Reed Business, TMG, Sanoma and VNU media). As employee reward consultant I was responsible for accounts like IBM and Schuitema (C1000) and agencies like Baarda and HayGroup.

De Breed & Partners

Consultant/ marketing manager

Worked as a B2B (online) sales consultant at the De Breed & Partners Virtual Sales Force in Eindhoven. Supporting and advising B2B organizations with complex sales processes (mostly IT and Hardware suppliers) on the execution of their (online) lead management and creating value propositions. My responsibilities: gathering market intelligence, (online) lead management (lead generation, lead qualification, lead nurturing) and developing marketing tactics like websites, landing pages, direct mailing, white papers, value propositions, content for websites, online marketing, e-mail marketing, etc.Next to that I was managing a team of sales trainees. I worked for customers like IBM Cognos, BCT, Vabi, ION-IP, Javelin ICT and MaxGrip.

(Online) Sales consultant

Conducting a research on the replacement behavior on tanning lamps of consumers on the Dutch after-market.