Carole Gum is a highly accomplished marketing executive with a wealth of experience in building and leading teams, improving brand effectiveness, and increasing marketing ROI. With a focus on developing digitally driven organizations, Carole has worked with both start-ups and Fortune 500 companies across a variety of sectors. As an expert in inbound/outbound strategies, Carole has helped to build brand awareness and value, set performance frameworks that drive results, and partner with sales teams to increase customer value.

Carole's career spans over two decades and includes key leadership roles at Hewlett Packard Enterprise, AppDynamics, and Cloudera, among others. Most recently, Carole served as Vice President, Marketing at Pepperdata, where she focused on driving growth and expanding market share. Prior to that, she held several leadership positions at Cloudera, including Vice President, Marketing—Solutions, Partner, and Community, and Vice President, Corporate Marketing at Hortonworks.

Throughout her career, Carole has been recognized for her strategic thinking, data-driven approach, and ability to build high-performing teams. She is also known for her exceptional storytelling skills, creating stories that focus on customer value and drive business results.