Simone Ferraro is a talented and experienced UX Architect with a background in design, coding, and UI design. Simone has a Master's degree in UXD from IULM University in Milan, Italy, and has worked in a variety of roles in the tech industry for over twelve years. Simone began as a Web Design Intern at deltatre s.p.a. before starting his own digital agency, Nutek Digital Design, in Turin. After that, Simone worked as a User Experience Consultant at Zurich Insurance Company Ltd in Milan before becoming UX Architect - Systems and Service Design at the BBC. Simone's love for music, photography, and visual art translates directly into his work, where he emphasizes iterative and agile design thinking to create top-notch digital environments for users.